How To Publish More Consistent Content To Grow A Blog

How To Publish More Consistent Content To Grow A Blog Are you one of the 86% of bloggers who plan to publish more content in 2015? Yeah. Were planning to publish more content, too. While creating and publishing consistent content may seem a bit tough at first,  itll really help you build reader loyalty and grow your audience. And that will ultimately increase your traffic, social media shares, and search engine rankings. It did for us at . How To Publish More  Consistent #Content That Will Help You Grow A Successful #BlogSo, how can  you actually create more consistent content? It boils down to a few things: Understand why youd actually like to create more content. Plan  your publishing momentum. Execute the plan. Simple, right? Heres exactly how to create consistent content that will help you grow a successful blog. Take A Step Back: Why Do You Want To Publish More Content? If you want to publish more, you probably have your reasons. But publishing more itself shouldn't be your goal. For example, you may decide  to focus on something like increasing your pageviews, social media shares, email signup conversions, and even product or service signups. Publishing more #content shouldn't be your #blogging goal. Here's why.It's really not complex, I promise! You just need to know the goal you want to reach and how an average blog post contributes to that goal right now. Then you can  use  this algorithm to do it  yourself: Divide your metric's goal by what an average blog post currently contributes to that goal. That should give you a rough estimate of how many posts you need to write. Example: Let's say you want 8,000 pageviews a month. If an average blog post receives 1,000 pageviews, you'd have to write 8 blog posts to reach your goal. You can see this algorithm would work  for  pageviews, social media shares, email signups, product signups, or whatever you're measuring. From there, you can look at how consistently you create content today compared to how much content you  need to create to hit your goals: Simply subtract the number  of posts you need to write from  the amount you're currently publishing. The result is the number of posts  you need to write to reach your marketing goals. Example:  You need to write 8 blog posts to reach your monthly goal. If  you only currently write 4 posts, you need to write 4 more posts to reach your goal. While these algorithms aren't a  perfect solution, they're super helpful for gauging how much content you need to publish to hit your marketing goals. And once you know about how many posts you want to create, you can make a plan to create consistent content. This post has some super helpful algorithms for nerdy #bloggers who want to publish more #content.Creating Consistent Content Is Like Running A Marathon Alright! So you're going to publish a ton of new content, right!? Might as well just publish a bajillion posts right away. Or not. Creating consistent content is like preparing for a marathon. It's not a sprint. And you're not going to be able to run it your first day. You need to build up your tolerance- and practice your approach- and eventually, you'll be able to run a ton of miles in a relatively short amount of time. Did you know that at for a while, we published three posts a week, and then we cut back to two? We jumped the gun and published more content than we could handle. After we cut back, our content became longer. We  actually grew our subscribers. And we had time to plan how we could publish  three posts a week. That's a true story about how consistent and quality content can build a loyal audience (we love you guys!) while building momentum for a successful blog. Now we're back to consistently publishing three blog posts of awesomeness every  week. From here, you need to figure out the pace that's right for you. Creating consistent #content is like preparing for a marathon. You can't run it your first day.How To Build Up Your Momentum To Publish Consistent Content There are a few  things you need to do to prepare for your blogging marathon. 1.  Consist-a-tize the content you're already creating. First, let's get the content  you're already writing publishing consistent. Choose the specific days and times you'll commit to publishing. According to your goals, there is research to help you choose the best times to publish your blog posts. Choose a day and time that should help you achieve your marketing goals. Plan any posts you're already working on in your content marketing editorial calendar  for that specific day and time for the next month at least. Remember that example from earlier? It looks like  publishing your blog posts Mondays at 11 a.m.  EST gets you the most traffic. If your goal is pageviews,  publishing your content consistently at this time should help you accomplish just that. 2. Commit to creating consistent content. Before you add more content to your editorial calendar, get what you're already doing under control. If you'll need help with anything to create the content, figure out how you'll overcome those challenges. Struggling for content ideas? Figure out where you'll find your blog ideas. If you need graphics, know how you'll create your visuals. Planning the details ahead of time- maybe with a workflow- and getting everyone on board from the get-go is the best way to create consistent content. Even if you're a solo blogger, a workflow with a set of to-do lists can help you stay on track. Here's an example of the workflow we use at from beginning to end to make sure everything is done at just the right time: Gather ideas: 21 days before post. Target a keyword: 14 days before post. Find a great  headline: 14 days before post. Write the draft: 7 days before post. Create graphics: 6 days before post. Edit and prep the post to publish: 3 day before post. Schedule  social media messages: 1 day before post. Publish post.Nail your #blogging process now  so publishing  more consistent content will be easier later on.3. Plan how you'll add in more consistent content. Once the stuff you're already creating is publishing consistently, you're ready to add in more. Like you did before, choose the next  best days and times to publish your content. Then  add one new post at a time to  your editorial calendar. This is really where you should take your time to build up your publishing tolerance. Creating more content isn't better. Creating more content that is better is better. So... maybe try an editorial calendar  that looks something like this for your first 6 months: Though this example is a bit specific, you can apply this same theory to your content creation process. 3 Ways To  Actually Plan, Create, And Publish Consistent Content There are 3 big ways you can plan consistent  content and commit to your editorial calendar. 1. Plan ahead to save a ton of time. Plan ahead. The number 1 thing you can do to actually create content consistently is planning ahead.  There is no better tool than an editorial calendar to help you do this. Be selfish with your time. Use your time for what matters. We all get swamped in our workloads, but that's why you have to prioritize. I read a book a couple years ago called Vital Factors: The Secret To Transforming Your Business- And Your Life. The book  had a very simple concept: Focus on the vital few projects that will actually make a difference rather than the trivial many that overwhelm your life. Make it a point to stick with consistent content creation as part of your vital few.  And actively tell yourself to let go of what doesn't matter.