Womens Rights since 1865 - 868 Words

When the Declaration of Independence was penned in 1776 it stated that all men were created equal, but made no mention of women, or their rights as citizens. Throughout American history women have been proactive trying to secure equal rights as men. It has taken many years for women to come as close as they have, but even still are not quite equal. 1865-1920 For many, when they hear of women’s rights their minds go straight to a picture of the suffrage riots and protests of the early 1900s. However, many women had lobbied for the right to vote many years previous. At this time and before there had been a large number of conventions for the support of women’s rights headed by Susan B. Anthony and Elizabeth Cady Stanton. In May 1869, both Elizabeth Cady Stanton and Susan B. Anthony, and others formed The National Woman Suffrage Association. Men were actually able to join the Association, but women solely controlled the leadership. The formation of this association and others even created news publications such as, Women’s Journal and Women Voter. In 1893, Colorado became the first state to allow women to vote. The Colorado’s Women’s Suffrage Referendum passed with a 5% win. This event was remarkable because for the first time in American history women could vote in elections. The following year three Colorado women were elected into office. One major aid to women’s rights in this era was the rise in humanitarianism for women by other women. In the early 1900’s it became aShow MoreRelatedFemale Voices of 1865-19121728 Words   |  7 Pagesof the period of 1865 to 1912. I will describe the specific roles female authors played in this period and explain how the perspectives of female authors differed from their male contemporaries. INTRODUCTION As the United States was continuing recovering from the Civil War and embracing the expansion of the West, industrialization, immigration and the growth of cities, women’s roles in America were changing by the transformation of this new society. During the period of 1865-1912, women foundRead MoreA Brief Note On The Civil War And Its Impact On Women s Rights1461 Words   |  6 PagesWomen’s Suffrage and Labor Rights: An Analysis of the Civil War and Its Impact on Women’s Rights In 1865, four brutal years of the Civil War ended, and Congress passed three amendments that eliminated slavery, gave citizenship to everyone born in the United States, protected people’s rights to due process, required equal protection under the law, and guaranteed voting rights to all American men. However, African American men were still segregated in terms of housing, work, equal pay, and schoolingRead MoreGrace Kirby. Trahan. English 8. 3/22/17. Elizabeth Cady904 Words   |  4 PagesGrace Kirby Trahan English 8 3/22/17 Elizabeth Cady Stanton and the Fight for Women’s Rights In the early 1800 s women were expected to stay in the home and care for the children. They were not allowed to vote or own property. The women were also expected to care for their husband’s needs. When a woman entered into marriage she lost her rights to speak for herself and she could not work for wages outside the home. A shift in the societal environment for women started with an idea of equality whichRead MoreEmily Stowe Biography1062 Words   |  5 PagesSix years later, she applied to Victoria College in Cobourg, Ontario but was denied admission since she was a girl. Some say that this was the turning point for Emily’s suffragette mindset. 1 In 1854, she graduated on the Honour Roll from Toronto’s Normal School for Upper Canada, the only school in British North America at the time that actually accepted women. This was obviously a good year for her, since she also became the first woman principal in Canada at a school in Brantford, Ontario. WhileRead Mor eThe Constitution Of The American South After The Civil War1369 Words   |  6 PagesAmendments are put in place to make changes to the U.S. Constitution to adapt a regulation or expand on the rights of individuals and groups of people. Two amendments that play a significant role in the United States Constitution to this very day are the 13th and 14th amendments. These amendments are known as the reconstruction amendments because the documents were important in implementing the Reconstruction of the American South after the Civil War. Their advocates saw them as transforming theRead MoreThe Amendment Act Of The United States1030 Words   |  5 Pagesamendment to the Constitution is one of the most important events in our history. The 19th amendment states, â€Å"The right of citizens of the United States to vote shall not be denied or abridged by the United States or by any State on account of sex.† (1) There are several reasons why I find this amendment to be important, a nd I will discuss each point. Women have been fighting in our armed forces since the civil war. Women helped colonize the United States. Women are the backbone of our society. The firstRead MoreFrederick Douglass Essay691 Words   |  3 Pagesin Nantucket, in 1841. When they asked him to speak, he spoke of his experiences as a slave. His speech made a deep impression, and the society hired him as a full-time speaking agent. He spoke at many conventions and spoke against slavery and the rights of free blacks. Sometimes white mobs broke up his conventions but he continued as a lecturer. He soon became on of the leading black abolitionists and on of the most famous lecturers of that time period. As his speeches grew became more cultivatedRead MoreThe Original Riot Grrrls By Elizabeth Cady Stanton1385 Words   |  6 Pagesstruggles from external forces that denied their rights and capabilities. Feminism and equal rights were and still are prominent in American society. In order to provide women of the future what is rightfully theirs, women during the 1700s have taken control of their opinions and used their strong-will to make the necessary changes in American society. During the Seneca Falls Convention, Elizabeth Cady Stanton exclaimed in her address, â€Å"The right is ours. The question now is: how shall we get possessionRead MoreWomen in the Late 19th Century1210 Words   |  5 PagesThroughout nineteenth century Europe and leading into the twentieth century, the division and integration of equal rights and liberties towards both genders was a predominant issue. From the 1860’s and beyond, male suffrage was expanding due to working-class activism and liberal constitutionalism, however women were not included in any political participation and were rejected from many opportunities in the workforce. They were considered second-class citizens, expected to restrict their sphere ofRead MoreThe Freedom And Freedom Of The United States1499 Words   |  6 Pagespost-civil war period. Since people with different gender, different race, and even different customs may have their own opinions and prospects of the rights they sh ould have, white Americans, African Americans, immigrants and even women were trying to define and strive for their own freedom. Compared African American and American women, after the reconstruction of the United States, the former one mainly strove for their personal liberty such as free marriage and political rights like voting because

The Rwandan Genocide And African Holocaust - 866 Words

Camryn Wood Mrs.Browne English II Block 1 1 May 2015 Rwandan Genocide The Rwandan Genocide, was it similar to an African holocaust? An Ordinary Man is an autobiography written by the manager of Hotel Milles Collines Paul Rusesabagina. The battle between the Hutu and the Tutsi and how it affected his successful hotel. Everyone needs to be aware of the damage that happened in Rwanda to many innocent victims, so that it can be prevented from happening again. When a Tutsi shot down President Habyarimana the leader of all Hutu’s, that was the beginning of the battle. Particularly, on April 6th the plane of President Habyarimana was shot down by a missile fired by a Tutsi while on his way to meet with the African regional leaders of the†¦show more content†¦The Tutsi never gave up; on October 1st they crossed the border and headed to the capital and were soon granted their independence for jobs but it was not easy (Rusesabagina and Zoeller 54). The crime and punishment Rwanda experienced played a huge factor during the genocide. In fact, in 1992 political organizations affiliated President Habyarimana for two militias . The militias were involved in the killing of more than two thousand civilians, mostly Tutsi tribe members Nearly one hundred and forty thousand people were imprisoned as suspected investigators and participants in the Rwandan Genocide. The government began using a traditional justice system called Gracaca, this allows local communities to judge and try any suspects (â€Å"Rwanda†). Soon, RPF invaded on October 1st 1990, The government responded by arresting and imprisoning roughly eight thousand to ten thousand victims (â€Å"Rwanda†). â€Å"Genocide† is a term that has acquired such power that some refuse to even utter it aloud. Surprisingly, most of the massacres took place in churches. (Mamdani). Many outside observers particularly Western countries like britain and the US thought th e main reason for the violence was tribal warfare or tribalism (Nardo 27). Some formed death squads that would murder their neighbors, strangers, and sometimes even their own family members. Supposedly the victims deserved to be

Rehabilitating Criminal Justice Policy and Practice

Question: Discuss about the Rehabilitating Criminal Justice Policy and Practice. Answer: Introduction Punishment is considered as the most fundamental feature of every residential legal system. From the widespread disagreements that exist over moral principles ultimately results to punishments. But in several context, it has been proved again and again that every social institution have actually limited the level of punishment for every illegal activities. Punishment though is not considered to possess any kind of strict boundaries still it is found that punishment is considered as one of the most inclusive provincial of law (Andrews et al 2010).One of the useful ways to understand the central aspect of punishment is to identity the typical features of punishment and to popularly investigate how long their absence would lead one to speak out the fact that ultimately lead to punishment. Punishment in other context is determined as the practice that is performed and directed by different agents who has the sense of responsibility. For punishing an individual, an individual should alway s be able to make certain inflict over different harmful consequences which has already been committed by any individual for wrong activities. In this context, it is important to state that punishment involve different forms of harmful consequences which most people wishes to avoid or fall into the trap. The unlikeable outcomes of punishment are mainly found to pave the way of wrong doings. Sometimes the consequences of punishment do make a proper judgement of condemnation wherein the subject of punishment is blamed for committing a wrong thing (Beccaria 2009). For certain level of violation over different legal principles, at times condemnation could be totally absent irrespective of wrong doings that has taken place in formal sense. Some actions of punishment could be deemed as antisocial and it is completely worth of discouragement in perspective of unpleasant consequences. Condemnation is not totally considered as punishment because the society considers the punishment as formal condemnation whose acts are extremely shameful. The authority of punishment is totally imposed by people who already possess the power of to do so. The authority of punishment is totally conferred by legal rules and regulations that possess some associational standard or social morality. The authority of punishment could be totally envisaged. The most extra-vagant thought for punishing an individual is for some kind of actions that in reality does not have any reason to suppose. Misperception over punishment could also take place in case unconscious manipulation is made by those people who have committed. Different parts of civil law are mainly found to authorise different types of punitive outcomes authorised through the advanced legal systems (Garland 2012). Likewise, punishment for murder does involve different types of pain as well as deprivation. The intentional imposition over punishment always require proper justification and in this context, it is important to clearly sugge st that threatened punishment are not at all inflicted over those individuals who have really committed crimes like murder. If punishment for murder legally requires to be imposed its counterveiling reasons has to be taken into account. In case the actual punishment is followed by threatened punishment of the threat given has the maximum chances to lose its importance. Both murder as well as sexual assault is liable for death penalty as those are crimes listed under capital punishment. In simple words death penalty is determined as punishment given to an individual by making execution. The sentence to death penalty is mainly given by government or the state executives who poses a complete responsibility to look after the welfare of the state and its people. This decision to sentence for death of the individual who has committed this kind of serious crime like murdering any individual or sexually harassing the person is appropriate so that people become aware of the result from beforehand about the punishment they are likely to experience for committing such a crime and restricts themselves from doing so (Hart 2008). This would naturally decrease down the rate of individuals committing crimes and thus the chances of developing a better society would increase. Different policies and laws have been developed to deter crimes related to sexual harassmen t or murder based activities. With an increase on the severity of punishment criminal minded people who mainly have the attention to commit this type of crimes are able to know about the sanction made for those particular kinds of crimes and they restrict themselves in making a step forward (Schein et al 2010). It must be made sure that even if the individual is a complete defendant and has broken all the rules and principles of the state as well as federal law his punishment for the crime would be proportional to the level of crime committed by the individual. For example if an individual has committed in murder based criminal activities the individual should be simply given a death penalty and likewise if the person is notice to have done any kind of sexual harassment then as the punishment the sexual organ of the individual should be made out surgically (Sloane 2007). Thus for such a reason It is always necessary to look into the fact that punishment given to the individual should always fit the crime not the criminal. Through the model of punishing individuals according to the level of crime like murder of sexual harassment it is merely notice that offending is not at all based on the crime made by the offender separately rather, it helps in establishing a proper balance between the all communal groups reducing the chances of serious crimes in the society. Through the crime control model, it has been clearly defined that punishing the individual who has committed the crime should fit according to the illegal activities that he has carried out. This is because if crime is not dealt with general disregard of different rules and regulations it would lead to a decrease in the security as well as freedom of the society along with reduction in the level of freedom over the property rights (Stumpf 2009). Thus, this crime control model is mainly found to provide the society a assurance over personal and property liberty so that the rate of crimes like murder and sexual harassment could easily get reduced. The common law which has been developed long time before suggest that conduct of those individuals whose does not possess a mental capability of appreciating the wrongfulness of the act that he has already committed should always be excused. Offenders who are at the age group of seven and has been found to commit any kind of criminal activiti es should be hold as individuals who are totally incapable of committing crime. A new law developed in perspective of punishment over criminal activity suggest that any individual who has crossed the age of 16 rather than crossing the age limit of 18 should be given strict punishment as stated under the rule of law when is found to commit murder or sexual harassment (Andrews 2010). Although there are many people listed under the age of 18 is enlisted to have committed crime, previously as because punishment were not found to fit the criminal activities a report suggest that only about 854 individuals from about 16,000 murderers are notice have been sentenced to death penalty or has been forced to has been forced to make removal of their sexual organ. This issue is important to investigate because as an adult it would drastically throw effect over the severity of punishment (Beccaria 2009). In this context, it is essential to state that trying something as a minor simply means that the individual would receive punishment according to the criminal activity that the individual has committed. The level of fairness of the kind of punishment given to the individual who has committed crimes like murder or sexual harassment simply depends on making the right decisions about the idea on whether to make a try over the offender as an adult and at the same time, if a minor is found to commit crime like murder or other activities a judge in the court of law is found to involve in the decision making process by considering the minor either in the juvenile category or in the category of adult (Garland A judge while taking up a decision regarding the criminal offense that he should would be suggesting to the individual who has committed crimes like murder of sexual harassment should make sure to look into the circumstances staying in which the person has committed the crime or has got indulged into the criminal activity, this is because all the decision made by the judge is considered as the final decision and on that basis only the individuals would be entitled to punishment as per the criminal activity committed by him. If the crimes are very shocking like any murder or sexual nuisance if the individual falls into the juvenile category he has the opportunity to get release early. Therefore, from all the discussion made it is clear that punishment given to the individual should always fit the crime like for a murder it should be death penalty and for any kind of sexual nuisance it is should be something like removal of the sexual organ surgically (Hart 2008). Reference Andrews, D. A., Bonta, J. (2010). Rehabilitating criminal justice policy and practice. Psychology, Public Policy, and Law, 16(1), 39. Beccaria, C. (2009). On crimes and punishments and other writings. University of Toronto Press. Dostoevsky, F. (2014). Crime and punishment. Penguin UK. Garland, D. (2012). Punishment and modern society: A study in social theory. University of Chicago Press. Hart, H. L. A. (2008). Punishment and responsibility: Essays in the philosophy of law. Oxford University Press. Schein, M., Rogers, P. N., Assalia, A. (2010). General Philosophy. In Schein's Common Sense Emergency Abdominal Surgery (pp. 1-6). Springer Berlin Heidelberg. Sloane, R. D. (2007). The Expressive Capacity of International Punishment: The Limits of the National Law Analogy and the Potential of International Criminal Law. Stan. J. Int'l L., 43, 39. Stumpf, J. (2009). Fitting punishment. Wash. Lee L. Rev., 66, 1683.

Marketing Channel Systems

LOHAS LOHAS stands for Lifestyle of Health sustainability. Demographically, LOHAS encompasses a market segment that is involved with sustainable living. People with the LOHAS lifestyle are relatively large percentage of the consumer market. These kind of consumers seek healthier and lifestyles that are sustainable and that determines the services and products that they buy.Advertising We will write a custom essay sample on Marketing Channel Systems specifically for you for only $16.05 $11/page Learn More Their lifestyles as well as purchasing decisions are basically influenced by the values that they have concerning issues like personal health, community health, social justice as well as the issue of environmental sustainability. Such consumers will for instance opt to go for renewable energy, solar power, organic food, products that can be or are recycled, natural cleaning products and eco-tourism among other options. People adopting the LOHAS lifestyle are known for campaigning for action to be taken on issues that they purport to be vital for human sustainability like cubing the problem of climate change, ensuring sustainability of the water resources as well as protecting the ecosystem (Carson, 1962). There is need for the producers or manufactures to consider the needs of the consumers with the LOHAS lifestyle so as retain these kinds of customers. The people with LOHAS values are increasing day by day and they are forming a very large market segment and tapping in such a market segment is vital. Businesses must therefore have this consumer population in mind by bringing environmental friendly products and this implies that they have to carry out socially friendly businesses. This therefore implies that values play a very significant role in the consumers’ purchasing decisions. Customer Value Hierarchy In marketing, the marketer is supposed to consider five levels of the product. Each level is supposed to add the consum er value and the five levels put together form the customer value hierarchy. The fundamental level constitutes core benefits. Marketers have to perceive themselves as being the benefit providers. A hotel guest for instance is perceived as buying rest and/or sleep. The core benefit is then turned to a basic product by the marketer at the next level which is the second level. A hotel room will for instance consist of the closet, a bed, the dresser and toilet among other products. At level three, the buyer’s expectations are met by the marketer by the preparation of the expected product as per the attributes or conditions that the consumer expects right from the beginning.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The marketer may for instance ensure a quiet environment, a clean room and a well lit room. Since most these hotels will meet this, the customer will opt to go for that which is cheaper or most convenient (Mentzer, 1971). At the next level, the marketer goes a step higher by preparing a product that surpasses the consumer’s expectations. Competition coupled with brand positioning mostly occurs at this level. Differentiation usually comes up due to product augmentation. The marketer looks at the user’s consumption system as a whole. Augmentation usually adds cost and with time its benefits become expected benefits. Most hotel guests will for instance expect to get a satellite television and internet access at the hotel premises. Hotels may therefore be forced to come up with new benefits. The next one is the fifth level and it encompasses the potential product with possible future transformations coupled with the argumentations. Here new distinguishable ways of ensuring customer satisfaction devised. Importance of Marketing Channel Systems A marketing system ensures coordination. It ensures a firm’s sustainable competitive advan tage over the other competitors as well as reduced costs of distribution. They also ensure growth and increased retailer power. With increased technological advancements and the transfer of the same facilitates easy transfer of ideas about products and their pricing. By using the system, a firm is in a position to attain its distribution objectives and in the long run it satisfies its customers. It also helps the firm to avoid the existing vulnerabilities and risks. A marketing channel system is very crucial in broadening the logistics issue by taking it as a significant section of the relationship of the marketing channel. It ensures efficient and quality customer service that is cost effective. It is vital in ensuring a partnership that is long-term and that which reduces redundancy and inefficiency in the system of logistics. All these ensure consistency and timeliness in product and service delivery, as well as protective packaging and cooperation (Robbs, 1993).Advertising We will write a custom essay sample on Marketing Channel Systems specifically for you for only $16.05 $11/page Learn More Benefits of Interactive Marketing Interactive marketing is usually preferred by most business firms as it as it gives the firm an upper hand over the other competitors. It is particularly preferred due to the fact it a good rapport is established with the customers. This method makes it easy for the business firm to get the target market over a wider audience. Technology can be effectively utilized in interactive marketing. The use of video can for instance be very effective in informing the potential consumers about the products are services being offered. The tactic ensures instant feedback and this enables the entrepreneur to improve on the marketing technique or the product quality. With interactive marketing, it is easy to monitor the requirements of the consumers, their behavior as well as there needs. The method is very effective ( Forrest, 1996). Reference List Carson, R. (1962). Silent Spring. Oxford: Oxford University Press. Forrest, E. (1996). Interactive Marketing. London: Macmillan. Mentzer, J. T. (1971). Logistics and Interdepartment Integration. International Journal of  Physical Distribution Logistics Management , 50. Robbs, B. (1993). Marketing Channel Systems. Washington: Microsoft Corporation.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Marketing Channel Systems was written and submitted by user Madeline Robbins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Howards End - EM Forster essays

Howards End - EM Forster essays Malcolm Bradbury writes of the novel: The will to vision, the liberal wish for right reason, the claim of the holiness of the hearts affections all are consistently confronted with ambiguity. How do you respond to this assessment of Howards End? Perhaps what makes Howards End a truly great novel is the lack of any tangible resolution of the ideas raised and Forsters reluctance to give the reader any definite answers. Instead Forster presents to us characters, situations and symbols that may cause the reader to draw conclusions that will be repeatedly challenged and supported as the novel progresses. It is the ambiguities that Bradbury identifies that make the characters of the novel more authentic: as in real life, such things as the will to vision, the liberal wish for right reason and the claim of the holiness of the hearts affections are not concepts that the reader can decide simply to champion or reject. They are complex ideas that manifest themselves in many different ways in various people and with diverse results. We might consider the lack of straightforward answers about each of these three concepts an attempt to provide us with an explanation of the realities of modern society in itself. The will to vision and the liberal wish for right reason the love of ideals and the possession of social conscience are attributes that Helen and Margaret can be closely associated with. They sum up the ethos of the Schlegel sisters, at the beginning of the novel at least. We see from the start that this mentality is at odds with the England of the early 20th century their Aunt Juley, a representative of the prejudiced English establishment considers them odd girls. Although, before meeting the Wilcoxes, she claims that Literature and Art are most important, we find that on meeting Charles...

How To Publish More Consistent Content To Grow A Blog

How To Publish More Consistent Content To Grow A Blog Are you one of the 86% of bloggers who plan to publish more content in 2015? Yeah. Were planning to publish more content, too. While creating and publishing consistent content may seem a bit tough at first,  itll really help you build reader loyalty and grow your audience. And that will ultimately increase your traffic, social media shares, and search engine rankings. It did for us at . How To Publish More  Consistent #Content That Will Help You Grow A Successful #BlogSo, how can  you actually create more consistent content? It boils down to a few things: Understand why youd actually like to create more content. Plan  your publishing momentum. Execute the plan. Simple, right? Heres exactly how to create consistent content that will help you grow a successful blog. Take A Step Back: Why Do You Want To Publish More Content? If you want to publish more, you probably have your reasons. But publishing more itself shouldn't be your goal. For example, you may decide  to focus on something like increasing your pageviews, social media shares, email signup conversions, and even product or service signups. Publishing more #content shouldn't be your #blogging goal. Here's why.It's really not complex, I promise! You just need to know the goal you want to reach and how an average blog post contributes to that goal right now. Then you can  use  this algorithm to do it  yourself: Divide your metric's goal by what an average blog post currently contributes to that goal. That should give you a rough estimate of how many posts you need to write. Example: Let's say you want 8,000 pageviews a month. If an average blog post receives 1,000 pageviews, you'd have to write 8 blog posts to reach your goal. You can see this algorithm would work  for  pageviews, social media shares, email signups, product signups, or whatever you're measuring. From there, you can look at how consistently you create content today compared to how much content you  need to create to hit your goals: Simply subtract the number  of posts you need to write from  the amount you're currently publishing. The result is the number of posts  you need to write to reach your marketing goals. Example:  You need to write 8 blog posts to reach your monthly goal. If  you only currently write 4 posts, you need to write 4 more posts to reach your goal. While these algorithms aren't a  perfect solution, they're super helpful for gauging how much content you need to publish to hit your marketing goals. And once you know about how many posts you want to create, you can make a plan to create consistent content. This post has some super helpful algorithms for nerdy #bloggers who want to publish more #content.Creating Consistent Content Is Like Running A Marathon Alright! So you're going to publish a ton of new content, right!? Might as well just publish a bajillion posts right away. Or not. Creating consistent content is like preparing for a marathon. It's not a sprint. And you're not going to be able to run it your first day. You need to build up your tolerance- and practice your approach- and eventually, you'll be able to run a ton of miles in a relatively short amount of time. Did you know that at for a while, we published three posts a week, and then we cut back to two? We jumped the gun and published more content than we could handle. After we cut back, our content became longer. We  actually grew our subscribers. And we had time to plan how we could publish  three posts a week. That's a true story about how consistent and quality content can build a loyal audience (we love you guys!) while building momentum for a successful blog. Now we're back to consistently publishing three blog posts of awesomeness every  week. From here, you need to figure out the pace that's right for you. Creating consistent #content is like preparing for a marathon. You can't run it your first day.How To Build Up Your Momentum To Publish Consistent Content There are a few  things you need to do to prepare for your blogging marathon. 1.  Consist-a-tize the content you're already creating. First, let's get the content  you're already writing publishing consistent. Choose the specific days and times you'll commit to publishing. According to your goals, there is research to help you choose the best times to publish your blog posts. Choose a day and time that should help you achieve your marketing goals. Plan any posts you're already working on in your content marketing editorial calendar  for that specific day and time for the next month at least. Remember that example from earlier? It looks like  publishing your blog posts Mondays at 11 a.m.  EST gets you the most traffic. If your goal is pageviews,  publishing your content consistently at this time should help you accomplish just that. 2. Commit to creating consistent content. Before you add more content to your editorial calendar, get what you're already doing under control. If you'll need help with anything to create the content, figure out how you'll overcome those challenges. Struggling for content ideas? Figure out where you'll find your blog ideas. If you need graphics, know how you'll create your visuals. Planning the details ahead of time- maybe with a workflow- and getting everyone on board from the get-go is the best way to create consistent content. Even if you're a solo blogger, a workflow with a set of to-do lists can help you stay on track. Here's an example of the workflow we use at from beginning to end to make sure everything is done at just the right time: Gather ideas: 21 days before post. Target a keyword: 14 days before post. Find a great  headline: 14 days before post. Write the draft: 7 days before post. Create graphics: 6 days before post. Edit and prep the post to publish: 3 day before post. Schedule  social media messages: 1 day before post. Publish post.Nail your #blogging process now  so publishing  more consistent content will be easier later on.3. Plan how you'll add in more consistent content. Once the stuff you're already creating is publishing consistently, you're ready to add in more. Like you did before, choose the next  best days and times to publish your content. Then  add one new post at a time to  your editorial calendar. This is really where you should take your time to build up your publishing tolerance. Creating more content isn't better. Creating more content that is better is better. So... maybe try an editorial calendar  that looks something like this for your first 6 months: Though this example is a bit specific, you can apply this same theory to your content creation process. 3 Ways To  Actually Plan, Create, And Publish Consistent Content There are 3 big ways you can plan consistent  content and commit to your editorial calendar. 1. Plan ahead to save a ton of time. Plan ahead. The number 1 thing you can do to actually create content consistently is planning ahead.  There is no better tool than an editorial calendar to help you do this. Be selfish with your time. Use your time for what matters. We all get swamped in our workloads, but that's why you have to prioritize. I read a book a couple years ago called Vital Factors: The Secret To Transforming Your Business- And Your Life. The book  had a very simple concept: Focus on the vital few projects that will actually make a difference rather than the trivial many that overwhelm your life. Make it a point to stick with consistent content creation as part of your vital few.  And actively tell yourself to let go of what doesn't matter.

Marketing Mix Analysis of Valentino Essay Example | Topics and Well Written Essays - 2000 words

Marketing Mix Analysis of Valentino - Essay Example This research will begin with the statement that the current condition of the global economy is highly unstable and is being driven by uncertainty. Studies suggest that a large number of firms in every sector are struggling hard for survival and holding market positions. In such a time, it is gathered that demand and interest in luxury products and services among consumers have increased exponentially. The trend is not limited to a particular sector but can be witnessed across various sectors including the fashion industry. Valentino Garavani, also known as Valentino, launched his first product line in 1959 and since then, the company has made relentless efforts to become a prominent name in the fashion industry. Presently, Valentino is considered as one of Italy’s finest exporters of luxury fashion, and it has created an elegant range of fashion wear for various personalities over the past four decades. Besides apparel, the company offerings consist of shoes, bags, and access ories. Valentino opened the first store of the company in 1960 in Paris and introduced the signature ‘Red Valentino’ along with the ‘V’ label. Though the company started in Italy, presently it has stores all over the world. In 2013, the company earned revenue as high as 110 billion Swedish Kroner and its operating margin was around 16%. The assessment suggests that the company is enjoying steady growth even in an uncertain economic condition.

Business Writing Essay Example | Topics and Well Written Essays - 500 words

Business Writing - Essay Example Like a summary notes, paraphrase notes retain the approach, tone and message of the original quote or text. It only differs from a summary that it isa restatement of about the same length of the original but in words are different from those used in the original. Paraphrasing is the best way by which the act of intellectual dishonesty (plagiarism) is avoided. Plagiarism is the act of intellectual dishonesty of a person, related to writings, plagiarism are acts in which the work on both printed and not printed materials that are used and had been copied by another without the owners consent is consider to be a crime and against the copyright law. There could be ways that student can intentionally plagiarize. One, by copying assignment from others. Two , copying form a text book, which are used in school, or it can be also by using the words of others. In the article entitled "Jefferson in His Time", Jefferson is now looked upon as a racist and somebody who is ruthless, self-righteous, and not concerned with the basic civil liberties, though he is one of the most revered American founders and early president ( Wilson Quarterly 36-51) William H. Calvin (1990) stress, "There are easily a hundred features by which humans differ from the apes.

Ap Us History Outline Essay Example for Free

Ap Us History Outline Essay General Information: Use your review text, other history text books, and/or reliable internet sources to complete each of the five (5) outlines over U.S. history from exploration through the Civil War. Be sure that all terms are defined and specific information is added under each topic. We will use this work in class over the first several weeks of school. All of this work should be placed in a folder and turned in by the designated date. This should be typed. You will need much more space than provided below. Adjust the spacing when you type your work. Native Cultures Early Exploration Do you remember this topic from elementary or middle school? Brainstorm any information that you remember. In 1492 Columbus sailed the ocean blue The first people to discover the land were the nomads that traveled over the â€Å"land bridge† from Asia The Mayflower brought the first British pilgrims The Native Americans showed the pilgrims how to grow maize Pilgrims introduced the plague to Native American When/where for first arrivals— Christopher Columbus and his crew landed on the Canary Islands on October 12, 1492. List regions of North America and the Native groups living in each— Southeast- Cherokee,Seminole, Apalachee, Catawba Chickasaw, Choctow, Coushatta, Creek, Houma, Lumbee, Miccoukee, Timacu Mid Atlantic/Northeast- Piscataway, Lenape, Powhatan, Yaocamico, Algonquin, Iroquios, Narrangansett, Nipmuc, Peqet, Pokanoket, Wampanog Great Lakes- Cippewa, Fox, Shawnee, Huron, Kickapoo, Menominee, Miami, Oneida, Onondaga, Ottowa, Potawatomi, Winnebago Great Plains- Sioux, Blackfeet, Cheyenne, Comanche, Arapoho, Crow, Dakota, Kiowa, Mandan, Osage, Pawnee, Wichta Califrornia/Mountains- Paiute, Shoshone, Cahuilla, Chemihuevi, Chumash, Costanoan, Diegueno, Hupa, Luiseno, Maidu, Pomo, Ute Pacific Northwest- Spokane, Aleut, Athabascan, Chinook, Colville, Coos, Nez Perce, Puget Sound Salish, Quileute, Quinault, Tlihgit, Tulalip Southwest- Navajo, Apache, Pueblo, Hopi, Keres, Maricopa, Mojave, Tohono Oodham, Pima, Yaqui,Yuma, Zuni Columbus the Columbian exchange- The Columbian Exchange refers to the transcontinental movement of animals, foods, plants, and diseases after 1492. II.Age of Exploration (1420 – 1620) What developments/changes BEFORE this time that had an impact on exploration? Political—the unification of small states into larger ones with centralized political power Technological— compass, astrolabe, cross staff, hour glass, the Spanish galleon Religious— the Protestant Reformation as a result of The Renaissance Military— The change in the way people payed for wars and the sudden need for a strong military was western Europe’s response to the challenges of warfare in the new age of gunpowder weapons Economic—The rise of capitalism created a largely urban middle class committed to expanding markets. As more people looked to buy products and goods, national and international trade interests grew . Nations/ Their explorer(s)/Major Reasons Motives for Exploration/Location/Success Portugal— Treaty of Tordesillas Ferdinand Magellan- first voyage around the world Christopher Columbus- discovered the New World; landed in Bahamas on first voyage Bartholomeu Dias- lead voyage around Cape of Good Hope (southern tip of South Africa) Pedro Alvarez Cabral- first European to see Brazil The Treaty of Tordesillas was created to settle disputes between Spain and Portugal over land discovered by Columbus. Motives: Wealth gold, silver and spices Power Increasing opportunities for Portuguese trade Spreading the Catholic Religion Spain— Christopher Columbus- financed by Spain and claimed much of the New World in the name of Spain Vasco Nunez de Balboa- crossed the Isthmus of Panama and claimed the Pacific Ocean for Spain Juan Diaz de Solis- landed in Uruguay Hernan Cortes- founds Veracruz in Mexico Motives: Wealth Power Prestige Increasing opportunities for Spanish trade Spreading the Catholic religion Building a Spanish Empire France— Jaques Cartier- landed in Newfoundland Samuel de Champlain- established Port Royal in present day Nova Scotia, founded Quebec Sieur de Bienville- founded New Orleans Motives: Gold Expand French Empire To capture and sell American animals furs in France 4. England— Sir Frances Drake- circumnavigates the world Sir Walter Raleigh- The Discovery of Guiana and establishing the Virginia colony of Roanoke Island Sir Humphrey Gilbert- established St. Johns, Newfoundland Motives: Wealth (failed) Competition with Spain and France Spreading Christianity C. Other European powers exploring the New World/Areas Claimed/Goals of Colonies Dutch- Henry Hudson was an Englishman who was sent by the Dutch; he landed in Labrador and headed south, down the coast. Colonized New Netherlands and New Amsterdam II.English Colonization in North America 1 Motives of English immigrants: escape religious prosecution  economic (business investments overseas)  place to work for unemployed  more political freedom 2 Types of Colonial organization Royal- owned by the King Proprietary- land grants from British Government to colonists Self-governing- set up ongovernment seperate of the crown (King at any time could revoke  privillage and declare the colony a Royal Colony) Thirteen English Colonies (complete chart in detail) Be able to compare/contrast. The Thirteen English Colonies |Region |Date of Founding|Founder or People associated with Early History of Colony |Environment, Economy, and Labor of the Region;| | | |Notes on the Early History of the Colony: Why it was founded, |the role of religion in these colonies | | | |significant characteristics, terms, and/or laws | | |New England | |Plymouth and |Plymouth – 1620 |101 colonists left England to head for the Virginia Colony in 1620. |It was very cold in the New England colonies, | |Massachusetts |Mass. Bay – 1630 |However, the Mayflower was blown off course and landed in |but this helped prevent the spread of deadly | | | |present-day Cape Cod and the town they established on December 21, |diseases (although it did not stop it). The | | | |1620 was named Plymouth. |harsh winters killed many. The land was | | | | |covered in hills and rocky soil. There was a | | | | |short growing season, so the natural resources| | | | |such as fish, whales, trees, and fur became | | | | |the most reliable so urces for survival. The | | | | |towns were to support the religion of the | | | | |Puritans, who did not tolerate other religious| | | | |views. | |Connecticut |1636 |John Winthrop, Thomas Dudley, and other non-separatist Puritans | | | | |founded the colony. The first Governor, John Endecott, was a staunch| | | | |Puritan who percecuted anyone with opposing views. | | |Rhode Island |1636 |Roger Williams was a Protestant minister who sought separation from | | | | |the Church of England. Eventually he was tried in Salem and banished| | | | |for his views. He purchased land from the Narragansett Indians and | | | | |founded Providence, Rhode Island. | | |New Hampshire |1623 |In 1623, under the authority of an English land-grant, Captain John | | | | |Mason sent David Thomson, a Scotsman, and Edward and Thomas Hilton, | | | | |fish-merchants of London, with a number of other people in two | | | | |divisions to establish a fishing colony in what is now New | | | | |Hampshire, at the mouth of the Piscataqua River | | |Middle Colonies | |New York |1625 |Originally call ed New Netherlands, was so named in honor of the Duke|These colonies are politically, socially, and| | | |of York to whom the territory was granted on its conquest from its |economically diverse. The rich land in | | | |first settlers, the Dutch who came for trade and furs. |Pennsylvania and the easy access to the ports | | | | |are the reason the Middle Colonies are | | | | |agricultural and industrial. This region | | | | |experienced the most religious pluralism. | |New Jersey |1664 |New Jersey was sold by the Duke of York to George Carteret and Lord | | | | |Berkley. It was colonized majorly for farming and trade. | | |Pennsylvania |1681 |The King granted the land to William Penn, who set sail from England| | | | |August of 1682 with Captain Greenway and the soon-to-be colonists, | | | | |who were mostly Quakers. | | |Delaware |1638 |Peter Minuit was Dutch and formed New Sweden as part of New | | | | |Netherland. When Charles II, King of England gave his brother James,| | | | |the Duke of York, New Netherland, James demanded and received its | | | | |surrender. He renamed New Sweden to Delaware | | |Southern Colonies | |Maryland |1632 |The territory was named Maryland in honor of Henrietta Maria, the |The founders of the se colonies came for the | | | |queen consort of Charles I. It was founded by Lord Baltimore, |sole purpose of making money. The area is | | | |because he had attempted to settle in Virginia and was rejected for |almost entirely agricultural, so there was a | | | |being a Catholic. |high need for slaves due to the increasing | | | | |demand for labor. The most common religion was| | | | |Anglican. | | Jamestown and Virginia |1607 |Virginia was founded by John Smith, who is remembered for his role | | | | |of establishing the first permanent English settlement in America, | | | | |Jamestown. This was the first successful English colony, which did | | | | |very well. With all of its exports and imports, it was able to | | | | |sustain itself very easily | | | | | | | |North Carolina |Carolinas – 1663 |The Carolinas were settled by proprietors, who were successful due | | | |NC – 1712 |to the rich soil for farming and the available wildlife for fur | | | | |trading. | | |South Carolina |Carolinas – 1663 |The Carolinas eventually split into the modern day North and South | | | |SC 1712 |Carolinas because of general cultural differences. | | |Georgia |1732 |James Oglethorpe was a British general from London, who joined the | | | | |army when he was 18, in 1714. After he had become successful in the | | | | |army, he was assigned to establish a new colony, Georgia, in 1732. | | | | |This was the last English colony to be founded in America. | | | | | | | General Social/Cultural Information Problems of early settlement – Jamestown, Plymouth, and Massachusetts Bay: Jamestown- difficult to produce harvest in the virginian soil spent all of their time looking for gold when they should have been preparing for survival had disputes with natives over land Plymouth- the settlers arrived at the very beginning of winter there was such a severity of food shortage that people resorted to cannibalism. Massachusetts Bay- most succumbed to disease or starvation Religion – ideas, important people and events: The colonies were mostly that of Puritans, Quakers, and Anglicans. Social ideas: If a man was absent from church, he would not be given his provisions for the week. For multiple offenses he could be whipped, or even hanged. Major cities: Philadelphia, New Amsterdam (changed to New York in 1674), Albany, Boston, Newport, Jamestown, Williamsburg, Annapolis, Charleston, Savannah, Providence, Baltimore, and Alexandria Labor: Law/politics/major steps toward democracy: Economic issues/relations with Britain: (define mercantilism) Problems a.Health: people often died of starvation or malnourishment. Disease also spread rapidly in the colonies. b.Cities: settlers had to develop their own form of government that was acceptable to the people of the colony. Indians (New England Indian Wars of 17th century): Both the Europeans and the Native Americans had a sense of superiority over  each other. This of course resulted in many disputes over things such as land. The New England Indian Wars of the 17th century include the French and Indian War of 1688-1763. These battles were a struggle for land and power, and resulted in the near-death of the indigenous tribes of eastern North America. Rebellions against authority: (Bacons, Leislers, Paxton Boys, Regulators, Popes) Bacon: In the New England Indian Wars of the 17th century, Nathaniel Bacon, Jr. rebelled against the authority of Governor of Virginia Sir William Berkley. After Bacon began his own group of volunteer Indian fighters and raiding a couple Indian camps, he was taken by Berkleys men and made to appologize to Berkley and the council for his actions. After immediately being pardonned, Bacon demanded to be named a General in the forces against the â€Å"hostile natives†. Reluctantly, Berkley gave in. The Enlightenment/Great Awakening: French and Indian War/Seven Years War (1754 – 1763)—For any war that we study, you should gather the following information. This will NOT be repeated on each outline. Major cause(s) (incl. â€Å"spark†): The French and Indian War resulted from ongoing frontier tensions in North America as both French and British imperial officials and colonists sought to extend each countrys sphere of influence in frontier regions. Major people/heroes (and what they did): William Johnson- He was one of the most successful negotiators with the Native Americans. Later he would lead the British to victory in the Battle of Lake George in 1755. William Pitt- Pitt assumed leadership of the British ministry in December 1756. His aggressive new policies for the war were a crucial part of turning the tide in Britains favor in the latter half of the war. James Wolfe- Major British general who led the British to victory in the Battle of Quebec. Major events (incl. turning point concluding battles): May 28, 1754 George Washington lead a successful surprise attack on the French. His troops retreat and establish Fort Necessity. July 3, 1754 The French take Fort Necessity June 17, 1755 The British seize Acadia May 8, 1756 Britain declares war on France August 8, 1757 The commander-in-chief of the French forces, Louis-Joseph de Montcalm takes Fort William Henry. The infamous massacre occurs. The turning point began when William Pitt took over wartime operations Advantages/disadvantages of each side: France had the support of most of the Native American tribes. New Frances government was more uniform, and was able to communicate to different areas more efficiently. While the colonies were more separate and had issues with communication, their navy was much stronger and had a population 15 times that of New France, so it was easier for the British to defend attack. Major strategies/plans: The French kept most of their forces in Europe, hoping a victory closer to home would be more beneficial. They sent barely any troops or supplies to their colonies. The British were almost always able to effectively blockade ports and prevent the trade and distribution of French trade and supplies. Costs (casualties/financial): In The French and Indian War there were 13,000 casualties and 40 million Pounds were spent. G. Results (treaties, land changes, PERMITS): The French and Indian War resulted in The Treaty of Paris.

Terry McMillans Women Essay -- Biography Biographies Essays

Terry McMillan's Women      Ã‚  Ã‚  Ã‚  Terry McMillan grabs her audience's attention by filling her books with romance, tension, and sex:   "...it's the roiling currents among family, friends and lovers that McMillan is most comfortable writing about" (Skow 77).   Her customary characters are strong African-American women who are well off; many have jobs, families, and security.   Although these women seemingly have all these necessities, they long for more.   As they experience life, they embark on an "eternal search for connection" (Donahue n. pag.).   They create bonds with friends, siblings and children, but, above all, McMillan stresses their relationships with men.   McMillan's maincharacters need these close ties to other people to survive and be happy. Women depend on other women in each book.   Friends and sisters help fill a void by   giving and needing support, but these relationships fulfill only part of the connection they long for.   In Waiting to Exhale the bonds between four women are solid.   They support one another during rough times with men, husbands, jobs and all the obstacles life has to offer. In Disappearing Acts Zora can always get advice and support from her three friends with dilemmas such as pregnancy, epilepsy, and obsesity.   Stella receives coaching and reassurance from her sisters in How Stella Got her Groove Back. Although close friends strengthen one against the troublesome events in life and provide a release for the protagonists' thoughts, they have their drawbacks.   Friends need attention and support of their own.   In many instances all that they can offer is their judgment and criticism.   Portia, one of Zora's close friends in Disappearing Acts, explains the need for independence from advice by sa... ...e between reliance on others to make one happy and one's own efforts for self-fulfillment. Works Cited Donahue, Deirdre. "McMillan Slips into a Vivid, One-Note 'Groove'."   USA Today. http://www.usatoday.com/life /enter/books/leb353.htm   (28 April 1999). McMillan, Terry. Disappearing Acts. New York: Pocket Books, 1989. _____. How Stella Got Her Groove Back. New York: Signet, 1996. _____. "Ma'Dear." National Endowment for the Arts. http://arts.endow.gov/explore.Writers/Terry.html (22 May 1999). _____. Waiting to Exhale. New York: Viking, 1992. Porter, Evette.   "My Novel, My Self."   Village Voice.   May 21, 1996 Randolph, Laura B. "Me As I Wanna Be (Or How To Get Your Groove Back)." Ebony. May 1993, 20. Skow, John.   "Some Groove." Time.   May 6, 1996, 77. Wilkerson, Isabel. "On Top of the World." Essence. June 1996, 50.

Defending the Play Trifle Essay

In the play, Trifles by Susan Glaspell, is about a murder mystery of Mr. Wright. The men; the court attorney, sheriff, and Mr. Hale, a neighorbor to the Wright family, and the women; the sheriff’s wife, Mrs. Peter and Mrs. Hale, solve the mysery in two very different ways. The men show up at the house as a crime scene, and only focusing on the bigger, important elements of a murder mystery. As Mr. Hale was trying to explain everything he saw in the house that morning of Mr. Wright’s death, he said â€Å"She was rockin’ back and forth. She had her apron in her hand and was kind of – pleating it (1154)†. Meanwhile, Mr. Hale was looking for Mr. Wright, Mrs. Wright was kind of subtle and said you can’t. Mr. Hale was confused. All she said then was he has been murder. All three men go upstairs to talk and investigate the body. One the otherhand, the women approach the house as a home, and focusing on the trifles, meaning small detail or unimportant, such as baking mess, unfinished sewing, and unwashed pans & cleaning. As the women are worried about Mrs. Wright’s trifles in the house the men like to make fun of them. For example, Hale stated, â€Å"Well, women are used to worryin’ over trifles (1156)†. Mrs. Wright loved making preserves as her fruit froze in the freezer and made a big mess that the two women were worried about, so the sheriff said â€Å"Well, can you beat the women! Held for murder and worryin’ about her perserves (1155)’. In society, as you can see, men tend to ingore the women’s world, blind to the truth before their eyes. A critic once said Trifles is a lousy play because by the third page we already know who done it, so there isn’t much reason the sit through the rest of the play. A murder mystery does not have to keep the reader in suspense to who the culprit was, but why the culprit did it. The key element in the play Trifles is motive, the reason or emotion that drives a person to do something. What made Mrs. Wright drive to kill her husband? As the men look for any possible motive, the women talk to one another about Mrs. Wright. They end up finding a bird cage with a broken door, but they find no bird. Another possible movite uncovered by the women is the discovery of the dead bird. They found the bird, dead, somebody had strangled the bird. So, just because a murder happens early, does not make it a bad play. Works Cited X.J. Kennedy. Dana Gioia. LITERATURE An Introduction to Fiction, Poetry, Drama, and Writing. Trifles. 12 ed. New Jersey: Pearson. 2013. Pages1153-1163.

Global Warming And Corporate Social Responsibility Engineering Essay

Corporate Social Responsibility is the uninterrupted committedness by concern to act ethically and lend to economic development while still assisting the quality of life of their milieus such as the local community and the society. ( Mallen Baker, Business Respect, [ Online ] , Avaliable: hypertext transfer protocol: //www.mallenbaker.net/csr/definition.php [ 2010 ] ) This essay will discourse the general background of British Airways company and the state of affairs, cardinal facts, the stakeholders and their engagement and the ethical issues that has arised in the last five old ages. Alternate solutions, rating and decision will besides be discussed on the concluding portion of the essay. A A A A A A A A A British Airways is one of the largest air hoses worldwide that provides conveyance to its riders by plane. British Airways ‘ mission is to give its riders the best possible service in their flight so that they will truly value their stay aboard the British Airways ‘ aircraft. ( Dr Paul Toyne, Dr Andrew Sentence, Article 13 and CBI – CSR Case Study Series, [ Online ] Avaliable at: hypertext transfer protocol: //www.article13.com/A13_ContentList.asp? strAction=GetPublicationHYPERLINK â€Å" hypertext transfer protocol: //owa.exeter.ac.uk/owa/kcjt201 @ isad.isadroot.ex.ac.uk/redir.aspx? C=aaedac0f05b944718bbb437ba845c374 & A ; URL=http: //www.article13.com /A13_ContentList.asp? strAction=GetPublication & A ; PNID=1320 † & amp ; HYPERLINK â€Å" hypertext transfer protocol: //owa.exeter.ac.uk/owa/kcjt201 @ isad.isadroot.ex.ac.uk/redir.aspx? C=aaedac0f05b944718bbb437ba845c374 & A ; URL=http: //www.article13.com/ A13_ContentList.asp? strAction=G etPublication & A ; PNID=1320 † PNID=1320 [ March 2006 ] ) Air conveyance is really efficient and good to its stakeholders, nevertheless, its gives out many negative impacts to the environment such as loud noises and the less obvious, C dioxide emanations. Climate alteration is arised as a immense issue in the 1990 ‘s. Carbon dioxide emanations are a nursery gas that lead to pollution which contribute to what is known as the â€Å" nursery consequence † or planetary heating. ( founded by Arrhenius and Callendar ) It besides comes from waste mopess when the gases can non allow the Sun ‘s energy radiate it back into the infinite. Each clip a plane takes off, fuel is burned breathing C dioxide ( C02 ) into the ambiance which contributes to the â€Å" nursery consequence † . The air hose industry has â€Å" a diverse and by and large unsatisfactory attitude † to carbon offsetting, a study from MPs says today. ( Peter Woodman, The Independent, PA Transport Correspondent [ Online ] Available: hypertext transfer protocol: //www.independent.co.uk/environment/climate-change/mps-attack-british-airways-for-risible-attitude-to-carbon-offsetting-458386.html [ Monday, 23 July 2007 ] ) The harm done to the Earth ‘s ambiance is increasing and planning and action must be taken to forestall this. A major stakeholder in the company is the directors. The directors in British Airways took the action to fall in the United Nations Framework Convention on Climate Change ( UNFCCC ) and besides participated in the Kyoto Protocol to assist the nursery consequence job. In a meeting in Copenhagen, the United Nations Framework Convention on Climate Change has told the air hose industry ( including British Airways ) to better its C efficiency by an mean 1.5 % per twelvemonth from 2005 to 2010 and by maintaining the marks of this growing yearly. Besides, the UNFCCC wants to see a 50 % decrease in C emanations from 2005 and 2050. ( United Nations Framework Convention on Climate Change web site, [ Online ] , Avaliable: hypertext transfer protocol: //unfccc.int/2860.php ) and ( Giovanni Bisignani, IATA ‘s Director General and CEO, BioAge Group, [ Online ] , Avaliable at: h ypertext transfer protocol: //www.greencarcongress.com/2009/09/iata-20090923.html [ 2010 ] ) The United Nations Framework Convention on Climate Change gathers and portions information with each other about C dioxide emanations, make up one's minding on what methods are best to manage it and keep a good environment for the society. It launches national schemes and spreads them to each other within the convention to cover with the clime alteration. British Air passages joined the Kyoto Protocol and by making this, they agreed to cut down their emanations by 5 % by 2010 compared to the degrees of 1990. The UNFCCC and its Kyoto Protocol helps come up with schemes to assist BA ( British Airways ) solve the planetary heating job in an efficient mode. In the Kyoto Protocol, there are two undertaking mechanisms. First, the Joint Implementation ( JI ) allows industrialised states to co-operate with the developing states to transport out undertakings. This allows British Air passages to acquire aid by fall ining the Kyoto Protocol. Second, the Clean Development Mechanism ( CDM ) invol ves investing in undertakings to cut down C dioxide emanations. Huge Numberss of undertakings are supported by investings by the CDM including the CDM grapevine undertaking where immense Numberss of C dioxide emanations have been delivered off from the United Kingdom. British Airways ‘ actions to cut down C dioxide emanations are monitored and precise records are kept by the Protocol and experts squads are hired to reexamine these records. If the nursery consequence is non dealt with, H2O degrees could lift taking to inundations on some locations destructing ecosystems and the alteration in clime could consequence people ‘s wellness worldwide for people who can non accommodate to it. ( United Nations Framework Convention on Climate Change website [ Online ] Avaliable at: hypertext transfer protocol: //unfccc.int/kyoto_protocol/items/2830.php ) British Airways ‘ most of import stakeholder is its clients which are its riders. By making all this, appropriate action is taken by British Air passages to assist the life conditions of its riders. By taking action, British Airways promotes a good image for the company go forthing its clients with positive feedback. This will do it ‘s riders continue in buying the services of the concern as the concern shows good ethical behavior and shows that it is a corporate socially responsible concern. It besides shows that British Airways is a company willing and able to take the appropriate action to repair it ‘s jobs. The directors carried out studies and investigated that its employees have first-class client service. ( United Nations Framework Convention on Climate Change website [ Online ] Avaliable at: hypertext transfer protocol: //unfccc.int/press/fact_sheets/items/4987.php ) The directors besides recruit CR ( corporate responsible ) experts and promote the employees to believe of their thoughts of their ain to assist with CR. The directors carried out a study in 2008 to oppugn its corporate duty. The response of this study led to the set up of the programme â€Å" One Finish † . The programme involves utilizing all the necessary agencies to cut down C dioxide emanations to forestall planetary heating and to keep a good corporate socially responsible position. However, even by making all this, BA was still left with unsatisfactory remarks that BA had merely purchased 1,600 metric tons of C beginnings which merely average to four return flights to New York. Global heating has to be dealt with, it leads to many jobs. ( Peter Woodman, The Independent, PA Transport Correspondent [ Online ] Available: hypertext transfer protocol: //www.independent.co.uk/environment/climate-change/mps-attack-british-airways-for-risible-attitude-to-carbon-offsetting-458386.html [ Monday, 23 July 2007 ] ) It increases the temperature ensuing in the expansion of glacial lakes which could take to inundations. It besides leads to land instability which could ensue in avalanches. Both of the se consequences destroys the ecosystems of the animate beings populating in those countries. If this job is non dealt with, the alteration in clime could consequence the people ‘s wellness who can non accommodate to it such as the young person and aged. Besides, planetary warming leads to extreme conditions events which increase the costs of the concern to accommodate to these conditions. ( United Nations Framework Convention on Climate Change website [ Online ] Avaliable at: hypertext transfer protocol: //unfccc.int/press/fact_sheets/items/4987.php ) A A A A A A A A A A A A A British Airways volunteered to fall in the European Union Emission Trading Scheme. ( EU ETS ) The EU ETS proctors and takes record of all the big C dioxide emitters and let them to breathe to a certain bound of C dioxide. If a company exceeds its allowance it has to buy allowances from other companies in the EU ETS or cut down on how much they emit. This allows British Air passages to buy excess C dioxide emanations than the sum that they are allowed if they need to for their services to maintain their clients satisfied. This allows the company to run its flights and services as normally expeditiously, nevertheless, it could lend to planetary heating if it goes over their C dioxide allowances often. ( Wikipedia, the free encyclopaedia, [ Online ] , Available at: hypertext transfer protocol: //en.wikipedia.org/wiki/European_Union_Emission_Trading_Scheme [ 5 March 2010 ] and British Airways, Up to day of the month article, [ Online ] Available: hypertext trans fer protocol: //www.britishairways.com/travel/csr-climate-policy/public/en_gb )Phase One:StateVerified emanationsChange2005200620072005-2007A Austria 33,372,826 32,382,804 31,751,165 -4.9 % A Belgique 55,363,223 54,775,314 52,795,318 -4.6 % A Cyprus 5,078,877 5,259,273 5,396,164 6.2 % A Czech Republic 82,454,618 83,624,953 87,834,758 6.5 % A Germany 474,990,760 478,016,581 487,004,055 2.5 % A Denmark 26,475,718 34,199,588 29,407,355 11.1 % A Estonia 12,621,817 12,109,278 15,329,931 21.5 % A Spain 183,626,981 179,711,225 186,495,894 1.6 % A Finland 33,099,625 44,621,411 42,541,327 28.5 % A France 131,263,787 126,979,048 126,634,806 -3.5 % A Greece 71,267,736 69,965,145 72,717,006 2.0 % A Hungary 26,161,627 25,845,891 26,835,478 2.6 % A Ireland 22,441,000 21,705,328 21,246,117 -5.3 % A Italy 225,989,357 227,439,408 226,368,773 0.2 % A Lithuania 6,603,869 6,516,911 5,998,744 -9.2 % A Luxembourg 2,603,349 2,712,972 2,567,231 -1.4 % A Latvia 2,854,481 2,940,680 2,849,203 -0.2 % A Nederlands 80,351,288 76,701,184 79,874,658 -0.6 % A Poland 203,149,562 209,616,285 209,601,993 3.2 % A Portugal 36,425,915 33,083,871 31,183,076 -14.4 % A Sweden 19,381,623 19,884,147 15,348,209 -20.8 % A Slovenia 8,720,548 8,842,181 9,048,633 3.8 % A Slovakia 25,231,767 25,543,239 24,516,830 -2.8 % A United Kingdom 242,513,099 251,159,840 256,581,160 5.8 %Entire2,012,043,4532,033,636,5572,049,927,8841.9 %( Wikipedia, the free encyclopaedia, [ Online ] , Available at: hypertext transfer protocol: //en.wikipedia.org/wiki/European_Union_Emission_Trading_Scheme [ 5 March 2010 ]Phase TwoMember State1st period cap2005 verified emanationsProposed cap 2008-2012Cap allowed 2008-2012A Austria 33.0 33.4 32.8 30.7 A Belgique 62.08 55.58 aˆ 63.33 58.5 A Czech Republic 97.6 82.5 101.9 86.8 A Estonia 19 12.62 24.38 12.72 A France 156.5 131.3 132.8 132.8 A Hungary 31.3 26.0 30.7 26.9 A Germany 499 474 482 453.1 A Greece 74.4 71.3 75.5 69.1 A Ireland 22.3 22.4 22.6 21.15 A Italy 223.1 222.5 209 195.8 A Latvia 4.6 2.9 7.7 3.3 A Lithuania 12.3 6.6 16.6 8.8 A Luxembourg 3.4 2.6 3.95 2.7 A Maltaaˆ aˆ aˆ aˆ 2.9 1.98 2.96 2.1 A Nederlands 95.3 80.35 aˆ aˆ 90.4 85.8 A Poland 239.1 203.1 284.6 208.5 A Slovakia 30.5 25.2 41.3 30.9 A Slovenia 8.8 8.7 8.3 8.3 A Spain 174.4 182.9 152.7 152.3 A Sweden 22.9 19.3 25.2 22.8 A United Kingdom 245.3 242.4 aˆ aˆ aˆ 246.2 246.2Sums2057.81910.662054.921859.27( Wikipedia, the free encyclopaedia, [ Online ] , Available at: hypertext transfer protocol: //en.wik ipedia.org/wiki/European_Union_Emission_Trading_Scheme [ 5 March 2010 ] British Air passages set up a programme called â€Å" One Finish † . The programme allows British Air passages to run expeditiously while still taking action to cut down C dioxide emissions every bit much as possible. It has many ways to cut down its C dioxide emanations. British Airways was the first air hose to present a voluntary rider strategy and was besides the first air hose to win authorities blessing for it ‘s C countervailing actions. The voluntary rider strategy allowed riders on board flights to give payments to British Airways so that it could fund power workss and air current farms to cut down C dioxide emitted around the country. Deforestation increases the planetary C emanations by up to 25 % , which is a immense impact towards planetary heating. ( British Air passages, Up to day of the month article, [ Online ] Available: hypertext transfer protocol: //www.britishairways.com/travel/csr-climate-policy/public/en_gb ) British Airways is developing solutions with this programme to forestall deforestation taking to a better environment. Waste maneuvering groups have been recruited by the company to forestall waste excessively much extra waste to be deposited landfill countries which could besides take to carbon emanations. The company reduced that sum of paper by covering with it ‘s services electronically by electronic mail as possible and by altering its manuals, signifiers and studies to electronic agencies every bit much as possible. Overtime, British Airways waste issues decreased continuously. The company besides took reusing and recycling into history. Items that can be reused were donated to orphanhoods and furniture within offices and the aircraft were reused every bit much as possible. All the in-flight wastes were recycled and disposed of decently, which left some waste to be incinerated which avoids taking up landfill infinite. Besides, British Airways has decided to replace old theoretical account aircrafts to newer m ore environmentally friendly theoretical accounts cut downing emanations. All of these solutions of the programme are cost alot in finance but it will go forth its clients satisfied and will demo that it is a company willing to take action with good ethical beliefs leting it to maximize its net incomes in the hereafter without any jobs. A A A A A A A A A A A A A A A A A A A By fall ining the UK Emissions Trading Scheme which is apart of the European Union Emission Trading Scheme allows British Air passages to demo that it is a concern capable of taking action and believes extremely in its moral and ethical beliefs. They could besides profit themselves with free advertisement and it will demo high leading accomplishments. It besides shows that it is a corporate socially responsible concern by stand foring itself in the EU ETS. However, one should believe that, the company should hold focused more on the attempts on the programme â€Å" One Finish † as that showed more positive consequences. Even though, the company participated in the EU ETS, globally, from 2005 to 2007, there was an addition in emanations by 1.7 % . ( Wikipedia, the free encyclopaedia, [ Online ] , Available at: hypertext transfer protocol: //en.wikipedia.org/wiki/European_Union_Emission_Trading_Scheme [ 5 March 2010 ] ) By acquiring involved with the EU ETS, some clip and attempt was wasted particularly by its meetings where this could hold been spent elsewhere. British Airways handled the state of affairs expeditiously and smartly set uping the clime alteration programme, â€Å" One Finish † . The decrease of emanations and energy usage was needed to protect the people for what was known as the â€Å" nursery consequence † . This shows that the concern is corporate socially responsible and boosts its repute pulling inward investing and positive client feedback. One should believe that, the company should hold used its employees to come up with thoughts or have carried out studies to inquire its clients to come up with a solution that would be as efficient but leting them to carry through the clients ‘ demands but non increase the costs of the concern as much. Besides, the company could hold chiefly focused on one portion of the clime alteration programme, so it did non hold to pass enormously on such as air quality and the Auxiliary Power Unit ‘s and Ground Power Unit ‘s which were likely non as noticeable to its clients and could hold been avoided. ( British Air passages, Up to day of the month article, Available: hypertext transfer protocol: //www.britishairways.com/travel/csr-air-operating/public/en_gb ) A A A A A A A A A A A A A A A A A A A A A A A A British Airways has decided to go corporate socially responsible because it recognises the importance in working with its stakeholders to demo that it is a company with good moral beliefs and ethical values. Climate alteration arised as an issue where C dioxide emanations is a nursery gas that lead to pollution which is known as the â€Å" nursery consequence † or planetary heating. British Airways contributed to planetary heating by its services where fuel is burnt when one of its aircrafts take off. The company joined the UNFCCC, Kyoto Protocol and the EU ETS to forestall C emanations every bit much as possible. The company besides set up a clime alteration programme called â€Å" One Finish † which had many side undertakings to come up with thoughts to look into the best possible agencies to cut down C emanations.Bibliography/Reference:1. Corporate Social Responsible: Mallen Baker, Business Respect, [ Online ] , Avaliable: hypertext transfer protocol: //www.mallenbaker.net/csr/definition.phpA [ 2010 ] 2. Introduction to British Air passages: Dr Paul Toyne, Dr Andrew Sentence, Article 13 and CBI – CSR Case Study Series, [ Online ] Avaliable at: hypertext transfer protocol: //www.article13.com/A13_ContentList.asp? strAction=GetPublicationHYPERLINK â€Å" hypertext transfer protocol: //owa.exeter.ac.uk/owa/kcjt201 @ isad.isadroot.ex.ac.uk/redir.aspx? C=aaedac0f05b944718bbb437ba845c374 & A ; UR L=http: //www.article13.com/A13_ContentList.asp? strAction=GetPublication & A ; PNID=1320 † & amp ; HYPERLINK â€Å" hypertext transfer protocol: //owa.exeter.ac.uk/owa/kcjt201 @ isad.isadroot.ex.ac.uk/redir.aspx? C=aaedac0f05b944718bbb437ba845c374 & A ; UR L=http: //www.article13.com/A13_ContentList.asp? strAction=GetPublication & A ; PNID=1320 † PNID=1320 [ March 2006 ] 3. The nursery consequence and planetary heating and citation: Peter Woodman, The Independent, PA Transport Correspondent [ Online ] Available: hypertext transfer protocol: //www.independent.co.uk /environment/climate-change/mps-attack-british-airways-for-risible-attitude-to-carbon-offsetting-458386.html [ Monday, 23 July 2007 ] 4. United Nations Framework Convention ( UNFCCC ) : United Nations Framework Convention on Climate Change web site, [ Online ] , Avaliable: hypertext transfer protocol: //unfccc.int/2860.php ) 5. United Nations Framework Convention and the engagement of the British Airways and air power industry: Giovanni Bisignani, IATA ‘s Director General and CEO, BioAge Group, [ Online ] , Avaliable at: hypertext transfer protocol: //www.greencarcongress.com/2009/09/iata-20090923.html [ 2010 ] 6. The Kyoto Protocol, Clean development mechanism ( CDM ) and Joint execution ( JI ) : United Nations Framework Convention on Climate Change website [ Online ] Avaliable at: hypertext transfer protocol: //unfccc.int /kyoto_protocol/items/2830.php 7. Ethical motives and values of British Airways, the nursery consequence, clime alteration scientific discipline: United Nations Framework Convention on Climate Change website [ Online ] Avaliable at: hypertext transfer protocol: //unfccc.in t/press/fact_sheets/items/4987.php 8. British Airways and the constitution of â€Å" One Finish † : British Air passages, Up to day of the month article, [ Online ] Available: hypertext transfer protocol: //www.britishairways.com/travel/csr-climate- policy/public/en_gb 9. BA and the purchase of 1,600 metric tons of C offsettings: Peter Woodman, The Independent, PA Transport Correspondent [ Online ] Available: hypertext transfer protocol: //www.indep endent.co.uk/environment/climate-change/mps-attack-british-airways-for-risible-attitude-to-carbon-offsetting-458386.html [ Monday, 23 July 2007 ] 9. More Ethical motives and values of British Airways, the nursery consequence, clime alteration scientific discipline: United Nations Framework Convention on Climate Change website [ Online ] Avaliable at: hypertext transfer protocol: //unfccc. int/press/fact_sheets/items/4987.php 10. Introduction and intents of European Union Emission Trading Scheme: ( Wikipedia, the free encyclopaedia, [ Online ] , Available at: hypertext transfer protocol: //en.wikipedia.org/wiki/European_Unio n_Emission_Trading_Scheme [ 5 March 2010 ] and British Airways, Up to day of the month article, [ Online ] Available: hypertext transfer protocol: //www.britishairways. om/travel/csr-climate-policy/public/en_gb 11. European Union Emission Trading Scheme chart ( Phase One ) on C dioxide emanations: Wikipedia, the free encyclopaedia, [ Online ] , Available at: hypertext transfer protocol: //en.wikipedia.org/wiki/European_Un ion_Emission_Trading_Scheme [ 5 March 2010 ] 12. European Union Emission Trading Scheme chart ( Phase Two ) on C dioxide emanations: ( Wikipedia, the free encyclopaedia, [ Online ] , Available at: hypertext transfer protocol: //en.wikipedia.org/wiki/European_Un ion_Emission_Trading_Scheme [ 5 March 2010 ] 13. British Airways and deforestation: British Air passages, Up to day of the month article, [ Online ] Available: hypertext transfer protocol: //www.britishairways.com/travel/csr-climate-policy/public/en_gb 14. European Union Emission Trading Scheme: ( Wikipedia, the free encyclopaedia, [ Online ] , Available at: hypertext transfer protocol: //en.wikipedia.org/wiki/Europe an_Union_Emission_Trading_Scheme [ 5 March 2010 ] 15. Air quality and the Auxiliary Power Unit ‘s and Ground Power Unit ‘s British Air passages, Up to day of the month article, [ Online ] Available: hypertext transfer protocol: //www.britishairways.com/travel/csr-air-operating/public/en_gb )

Wal-Mart Opportunities Essay Sample

Wal-Mart Opportunities Essay Sample Wal Wal The retail industries are the largest industries in the world. In the US there is one million stores with large revenues; in 2011 the total retail sales equaled around 4 trillion dollars. According to the US bureau of labor statistics, in 2010 the retail industry had the largest employee number in the US, which equaled around 14.4 million people employed in this sector. There are many types of retail industries such as types by products. Retail is usually classified by such products as food, hard goods such as electronics, furniture and sporting goods, soft goods or consumables such as clothing, apparel, and other fabrics. They can be defined by the market strategy as department stores are large stores that offer a variety of soft and hard commodities. They can also be defined by demographic retailers that aim at one particular segment. Description of Retail Industry The Wal-Mart company became the world’s largest profitable public corporation with annual revenues exceeding 100 billion USD. Wal-Mart is an American multinational company that is operating in 27 countries with 11,000 stores around the world, selling its goods under 55 different brands and names such as in Mexico as Wal-Mart de Mà ©xico Centro America, and in Japan as Seiyu. Wal-Mart is highly successful in its operations and profits in the following markets: the United Kingdom, South America, and China; however, in Germany and South Korea it has no significant success. Wal-Mart has more than 2 million employees in all retail outlets which make it the largest retailer in the world. Wal-Mart is using the mechanisms of mass distribution to reduce their prices and provide competitive ones. Wal-Mart is selling a variety of mostly grocery and non-grocery products that make it the most popular and largest retail stores in the US. There have been employed 14.4 million people in the US retail industry in 2010. The retail industry is expected to grow in the future by an annually compounded rate of 5% from 2010 to 2015. The most significant retail format commonplaces in the US are Wal-Mart Markets, Supercenters, Discount Stores and walmart.com, which operates online. Wal-Mart offers many groups of products like furniture, food and beverages, household products, electronics, pharmacy items, books, toys and video games, movies, sport and fitness items, clothes and automotive repair parts. Wal-Mart is a family-owned business controlled by the Walton family, who own 50% of its shares. Wal-Mart is one of the most unique companies having the greatest market capitalization with market value of 244,079.4 million USD in 2013. In 2006, Wal-Mart announced the pilot program to reduce the generic drugs prices at just 4$ per prescription. Most of the low cost items included in the pilot program are imported from India. The program, however, caused a big difference in prices with name-brand drugs. In 2007, Wal-Mart launched the â€Å"beta† program of electronic movie downloading service that received high demand in the beginning and discontinued by the end of the same year due to low sales. Wal-Mart faced a huge competition; one of its competitors is WinCo Foods and in other operated countries, these are Kmart, Publix, Target, ShopKo and Meijer, the Giant Tiger and Real Canadian Superstore in Canada, Commercial Mexicana, and Soriano in Mexico. Wal-Mart, however, could not operate successfully in Germany and South Korea because of the competition. In 2006, Wal-Mart announced its withdrawal from there and was sold to Metro Company; it later did the same in South Korea by selling 16 outlets to Shinsegae. Wal-Mart continues its operation in the UK market that became their second largest retailer with â€Å"Asda.† Wal-Mart struggled to export its brand due to several issues such as culture, market competitions, consumer preferences and political boundaries. The aim of the following research is emphasizing the facts of Wal-Mart opportunity to increase their connection with their international customers, which will enhance the relationship between them. The higher growth in the retail industry (international growth) helps Wal-Mart reach a wider range of customers and, as a result, this increases their sales and profits; it gained $446,950 million in 2010. And that is also because Wal-Mart offers all types of products, therefore, they deal with a great number of suppliers who provide a huge opportunity to expand. In addition, in this way they can offer high quality and affordable prices to customers. International growth helps Wal-Mart to understand customer needs and withhold the competition with other retailer by offering a variety of purchasing opportunities like buying through online shop, mobile and in store. Research Questions I will try to find out the Wal-Mart’s values, objectives and strategic plans for the customers, and define whether Wal-Mart’s customers are aware of them. The main point I will try to look for is the increase sales and opportunities in Wal-Mart. Does it have any effect on employees and customers? I can find this information by doing secondary research like looking through business articles that interviewed Wal-Mart’s employees and customers. Also, I will study the question of whether Wal-Mart revenues are increasing or not. There are different ways I can find that information like comparing the financial results for Wal-Mart over different years. Moreover, I will conduct a research on what media Wal-Mart uses to contact the customers. Also, I will answer the question of whether employees are trained professionally to deal with all types of customers and what the different ways of accomplishing it are. I can find this information by referring to primary research, making a phone interview or sending an email. In addition, I will look for the tools, systems and technologies Wal-Mart uses to meet the customers’ needs. Furthermore, I will research on how many times Wal-Mart does the customer satisfaction surveys yearly. What surveys do they conduct (telephone, front office, email, website)? Research Plan I will depend on two types of research, primary and secondary, to find out accurate information. Primary Research In primary research, I will use many ways to find the correct information such as questionnaires, interviews, direct comments and telephone interviews. I will use questionnaires for different groups of customers to find out their opinion regarding the Wal-Mart opportunity. Secondary Research In the secondary research, I will refer to different sources such as journals, online articles, newspapers and trade magazine articles. Also, I will find the similar useful articles regarding this issue in manufactory sector magazine. These will be Business 2.0, Business Week, and Business Review USA. The main point I will try to find out in the secondary research is how international growth helps Wal-Mart to understand customer needs along with Wall- Mart values, objectives and strategic plans. I will also find out if customers are aware of such. Answers to the Research Questions Wal-Mart values, objectives and strategic plans for the customers. One of the key values or beliefs at Wal-Mart is that every consumer should have a chance to enjoy branded products at a cheap price. To the company, enjoying branded products should not be something experienced by the rich in the society. Such value has helped the company attract more and more customers over the years. This value has ensured that the company continues to have a competitive edge compared to other world stores. The main objective of Wal-Mart Company is to ensure people live a good life and save money at the same time. To successfully survive with its values and objectives, Wal-Mart thus adopts different strategic plans ensuring low price. The company has produced strategies such as 40-60 % discounted prices for consumers on good quality brand name products. The company has maintained low cost of operation; it has minimized travelling expenses, importing manufactured products from cheap sources such as C hina, Bangladesh and India. Other strategies that the company has adopted are low spending on the health care of employees, reduced wages and salaries and denying employees to form or join any labor union. Although some of these strategies have turned out to be double-edged and hurting the organizational name, the companys profits have always been consistent and it has continued to expand internationally. When a customer visits a shopping store, the customer should find what he or she is looking for and customers usually search for products sold at affordable prices. Many of Wal-Mart customers are aware of the values and objectives. Customers are aware that the company aims at giving them an experience of branded products at discounted or low price. Regarding the strategies used, many customers are not aware of the strategies adopted by the company. What is of importance to many customers is that the store offers the best and most competitive prices in the market. Does the Increase in Sales and Opportunities in Wal-Mart Affect Employees and Customers? The increase in sales and opportunities for Wal-Mart Company has been a very controversial issue in America. Despite the increasing sales and opportunities for the company, it has been criticized because of its policies that negatively affect its employees. The company receives critics from many ethicists, groups and labor unions. Many of the critics have reported that despite the fact that the company was named by Fortune the best company in 2003, it continued to adopt policies that appeared to oppress the customers. In 2011, total sales amounted to approximately 4 trillion dollars. Despite such huge sales, the company still offers very low health care services to its employees. The company has also been cited to be among the companies that do not offer a good remuneration to their customers. In fact, approximately 70% of its employees have been said to quit their jobs within the first year of employment. Despite the fact that the company continues to get more opportunities in incre asing its store number all over the world, employees seem to be at a disadvantage. The company’s values and objectives of offering low prices on branded products have heightened negative impacts on employees. The company prevails internationally, and the projections are that Wal-Mart will carry on its founding philosophy of saving money and living a better life. It means that employees working at the company will continue to experience poor working conditions and payments. The increase in sales and opportunities for the Wal-Mart Company has meant something different to the customers. The company appears to work on the utilitarian theory of doing what is right to the majority. Customers visiting the store have continued to experience good quality branded products offered at very low prices. Therefore, it can be said that to Wal-Mart customers, increase in sales and opportunities has resulted to low prices and many discounted products. However, from the side of employees, increase in sales and opportunities for the company has translated to low wages and salaries, poor health care and inadequate time for resting and offs. In fact, the company has been sued severely by its employees for failing to pay overtime, offering inadequate lunch breaks and failing to pay employees for working off the clock. Do Wal-Mart Revenues Increase or Not? Wal-Mart continues to experience new opportunities and experiment on new horizons. It enabled the company to serve more than 200 million every week at it has more than 11, 000 retail stores located in 27 different countries. Wal-Mart is one of the largest companies and employers in Canada and America today. Wal-Mart net sale increased by 5 % to reach 466 billion dollars for the fiscal year 2013. The company also returned 13 billion dollars to its shareholders through dividends and share repurchases. Revenue increase for the company is an art that the management of the chain store seems to have mastered. Over the years, the company’s revenue appears to have increased tremendously. In 2010, the net revenue was $ 408.21 billion dollars. In 2011, the net revenue for the company was $ 421.85 and this was a $ 13.64 increase. In the year ending in January 2012, the company’s net revenue was $ 446.95 billion. Again this was a $ 25.1 billion increase in revenue. For the year ending in January 2013, the total revenue for the company was $ 469.16 billion and again this was an increase of $ 22.21 billion. Finally, having a look at the total revenue for the fiscal year ending in January 2014, it indicates that the total revenue for Wal-Mart was $ 476.29 billion and this was also an increase compared to that of the previous year by $ 7.13 billion. Looking at these five year trends for the company, it is apparent that the company’s revenue continues to increase every year. Although many people criticize the strategies used by the company to make a profit, the difference between a performing and under-performing CEO is the ability to make the company profitable. Therefore, the management at Wal-Mart can only be described as performing. Despite the harsh economic turmoil the world is going through, th e company has proved very profitable for the last five years. Media Used by Wal-Mart to Contact Customers. Did Employees Get Trained Professionally to Deal with all Types of Customers with the Different Ways? Wal-Mart believes in maintaining a close contact with its customers. Social media has thus turned out to be the most effective and efficient media to contact customers. Social media has offered a special opportunity for the company to interact with and contact the customers. Recently, the Wal-Mart Company was ranked as the largest public corporation in the world by the Fortune Magazine. The company has adopted digital communication as the main media of maintaining a close contact with the customers. The Wal-Mart’s digital communication personnel have two major responsibilities. First, the digital communication team responsible for contacting customer is tasked with the role of ensuring that customers and potential customers are made aware that the store has the lowest prices in the industry. The team also plays the role of communicating the message that the company has a mission of helping various people in saving money so as to live better lives. The second role assigned to t he digital communication team is to protect, enhance and defend Wal-Mart’s reputation. The major media sources used by the company in its digital communication are Facebook, Twitter, Google +, and Pinterest. In ensuring close contact with the customers through Facebook, Wal-Mart has put up a huge effort in developing its Facebook presence. The company has embraced the Facebook timeline to depict how the brand has grown over the years. The company has populated its Facebook timeline with images for almost every year since it started operations in 1962. Through this media, Wal-Mart has been able to contact its customers worldwide. On their Twitter handle, Wal-Mart uses this media as a platform to pose or ask questions to customers as a means of ensuring close contact. Questions include topics on sports, requests for re-tweets and caption contests if followers agree with the posts. Wal-Mart values the significance of using Twitter to contact its customers rather than just using it as a means of marketing. The company has managed to clock up a lot of followers. The company has two Pinterest accounts. One of the accounts aims at product ideas and the second aims to promote green living. Taking into consideration the challenges that come along with social media as means of contact, the company has established engagement guidelines within all these means of media. These guidelines form a part of what can be observed to be a training of how the digital team employees should deal with customers. For example, some of the guidelines beg the staff to be polite and courteous when contacting customers through these media. The guideline on being polite and courteous requires that employees to restrain from excessive name use, avoid discriminatory epithets, bullying, and sexual harassment. These aspects of the guidelines form a part of the training the employees receive when dealing with different customers. Type of Tools, Systems and Technologies Used by Wal-Mart to Meet the Customer Needs Wal-Mart mainly focuses on mobile tools in meeting customer needs. When Sam Walton established the chain in 1962, he believed in an empire that could provide value for customers and empower employees. He established a culture of obtaining the most important information about clients’ wants. The result has been that Wal-Mart operation turned to be speedy and convenient. It has been contributed greatly by the mobile tools, systems and technologies adopted by the company to meet the needs of the customers. The use of IT/Information Technology has been a building block for Wal-Mart’s growth. Some years ago, Wal-Mart trailed K-Mart, which could negotiate lower wholesale prices as a result of its size. As part of the company’s strategy to catch up, the company came up with a point-of-sale system. Point-of-sale system was a computerized system that identified each item sold. The technology could then find the item’s price in a computerized database and create an accurate sales receipt for the client. The technology was also capable of storing this item by item sales info for use in analyzing sales and reordering inventory. Additionally, this technology system helps the company avoid issues of overstocking. The system enables the reordering of products that are selling fast and this creates convenience for customers. Wal-Mart distribution and inventory system is among the best worldwide, and this creates great convenience to the customers. Wal-Mart makes use of telecommunications to connect directly from its central computer system to all its stores and to its suppliers’ computers through that system. The system allows automatic reordering and coordination. The system can exactly know what is being sold and what is out of stock. The company has computerized its warehouse and a lot of products never sit on the shelf. Only 10 % of the floor at Wal-Mart stores acts as an inventory area in comparison to 25 % for the industry. Another technology used by Wal-Mart is the barcode scanner. The barcode scanner makes the sales information available to the main computer system for reordering and analysis. How Many Times Does Wal-Mart Do the Consumer Satisfaction Survey Yearly? Every company today has a customer satisfaction survey and Wal-Mart has not been left behind in this new area. For Wal-Mart, any customer can take a customer satisfaction survey at any time on their website www.survey.walmart.com. On this website customers can give their feedback on their recent shopping experience. Since they conduct a survey online, customers can take it voluntarily any time they want. To entice or make the customers take the online survey, customers enter a sweepstake and one can win a $ 1, 000 Wal-Mart gift cards. Customers enter valuable feedback that helps the company improve the customer service and products. For the customer to take up the survey, one must be a legal resident of United States of America and have attained 18 years or older. Devices must be internet-enabled for customers to access the services and complete the survey. They also provide further instructions on how to participate in the survey. Analysis of the Questionnaire Results From the results gathered from the questionnaires, 7 customers reported that they visit Wal-Mart on a weekly basis, 8 of them do so on a daily basis and 5 of them visit it on a monthly basis. Regarding the design of the store, 14 customers reported positively on the design of the store and only 6 customers said that they did not like the designing of Wal-Mart stores. Pie chart showing customer attitude towards the design of the store Reporting on the atmosphere of the stores, 13 customers said that it was convenient and this was mainly because of the tools, systems and technologies used by the company to meet the customer’s needs. 5 customers reported that the atmosphere at Wal-Mart stores was acceptable and 2 customers reported that they thought the stores were overcrowded. Reporting on the feelings about the display of items, 15 customers said that they felt that the display of items had a high quality. Only 5 customers thought that the display of items did not have a quality. Rating the customer service at the store, 15 customers rated the service as excellent, 4 as good and only 1 rated the customer service as bad. On whether Wal-Mart provides products that suit customers’ lifestyles, 18 customers said yes and only 2 said some products did not fit their lifestyle. On whether the customer has visited the Wal-Mart’s website, 17 customers said yes and only 3 had not visited the website. Those who visited the website reported that they also took the customer satisfaction survey. On whether the website displayed all the products from the store, 15 said yes and 5 said no. In addition to this, 15 of the customers who visited the company’s website said that the display of the products was attractive. Five did not visit the website and thus they did not comment on the display of the products on the website. 14 customers reported that they could locate Wal-Mart’s shops with ease. However, 6 customers said they could not find Wal-Mart shops easily. Reporting on the refund policy, 9 customers said that the policy was clear and 11 customers that that they were not fully aware of the refund policy of the Wal-Mart stores. 19 customers reported that the labels and prices on the items sold at Wal-Mart helped them make a decision. Only 1 customer felt that the item description labels and prices helped him make a decision. Additional Questionnaire The following is an additional questionnaire in which 20 more different customers have been surveyed. The questionnaire aimed at collecting both the quantitative and qualitative data. The questionnaire had a total of three questions. Do you think Wal-Mart Company has what it takes to be a leading retail outlet? Out of the 20 customers surveyed with this question, 16 customers said that Wal-Mart had all the components or the characteristics of the world retail outlet. These customers went ahead to give some of the reasons that made them believe that Wal-Mart was a unique retail outlet. Something that stands out for Wal-Mart is that customers know that the company has been ranked as the best company by the Fortune Magazine. It is one element that has made several customers believe that indeed the company has the qualities of a world class retail outlet. 3 out of the 20 customers who responded to this question agreed that Wal-Mart is a world class retail outlet. They said that the company sells branded products at very competitive prices compared to those of the major competitors. The customer believes that a world class retail outlet should be in a position to offer such prices to the customers. One of the customers who responded to this question said that he was not sure of where to place Wa l-Mart. From the response of the customers, it is clear that Wal-Mart is a unique company that has the potential of growing every dawn. The confidence that customers have about the company indicates that Wal-Mart has the potential to thrive in every corner of the world. Do you think the strategies used by Wal-Mart to achieve its objectives of offering competitive prices in comparison to its competitors in the market are appropriate? Out of 20 respondents, 9 of them were aware of the strategies used by Wal-Mart. They were able to highlight cheap sourcing of cheap products from countries like China, India and Bangladesh. 9 respondents seemed to approve these strategies. They reported that, Wal-Mart brands most of the products and its products are of good quality. However, 6 respondents seemed to be not very sure of whether the strategies adopted by Wal-Mart were appropriate. They cited some complaints stated by labor unions and ethicists that Wal-Mart exploits its employees in the name of offering low prices to customers. It made the customers not very sure of whether Wal-Mart strategies were appropriate. 5 of the respondents were not aware of the strategies used by the company to offer low prices. However, they said that Wal-Mart was the best retail outlet of all times. From the response of the customers, it can be seen that if customers are getting satisfied with the commodities that the company offers, then the strategies used by the company are not very important. Customers will always be cautious about the value of their money and the products that they are getting in return. Customers will not care where the products come from as all the products are genuine, of good quality, and following the international standards. Have you ever bought a defective product or produce and claimed a refund? What was the company’s reaction? Out of 20 respondents, only 2 customers reported having bought defective products from the company. One of the customers had bought a washing machine which broke down within the first week of use. The customer reported that the company was very apologetic of the incident and that it replaced the washing machine with a new one. The second customer said that he bought a Sony Home Theatre, but reached home only to note that one of its speakers was not functioning. Just like in the first customer’s case, the company’s department responsible for the customer complaints was very apologetic and a new fully functioning Home Theatre was given to the customer. 18 customers reported that they had never encountered a case of a defective product. From this response from the customers, it can be identified that Wal-Mart is a retail store that is concerned with the happiness of its customers. The company will go to a great extent to ensure that customers live a happy life just like th e company’s slogan attests.