Provide displays in schools Essay

1.4 Describe the requirements and procedures for carrying out a risk assessment for displays. Health and safety regulations must be observed whilst putting up any displays for the safety of both staff and children in the setting. Display boards must be securely attached to the wall by using screws to ensure safety and stability and must not be obstructing exits, light switches or sockets, fire exit signs or exposed wires of any sort. If a ladder is needed to reach the top of the board, it must be flat on the floor with no wobble and another member of staff to hold it in position. It would be advantageous to display work during lunch time or before or after school if the display board is in a high traffic area i.e. a corridor where children walk frequently and in high numbers. This will minimise the risk of the person using the ladder being involved in an accident. Desks and chairs should never be used to climb on. A wall stapler is the best way to attach work to the wall. Pins and clips can and will fall or be knocked off on to the floor where they could be stood on or picked up by children. Similarly, any kind of tape would be unfit for use as they do not hold any objects of weight securely or practically. All work to be displayed should be put somewhere safe and out of the way of people walking past whilst it is being put up. It would be preferable to have another member of staff to assist in handing things to you and to check that things are safe and finally, that they look presentable and neat. Ladders, staple guns, scissors, rolls of paper, blu tac, pens and any other equipment used must be put away promptly and securely. Ladders must be stowed away somewhere safe where they cannot be tripped over or children climb on them. All other equipment should be returned to class or the correct place that it is usually stored.

Riskmanagementguidance

To promote, and thereby support inclusive decision making as a collaborative and empowering process, which is fully attentive to the individual's perspective and to the views of the primary career. To enable and support the positive management Of risks where this is fully endorsed by the multi-disciplinary team as having positive outcomes. C] To promote and enhance safer working environments. C] To provide a shared theoretically sound basis for multi-agency training and or the monitoring and auditing of service responses.C] To promote the adoption by all staff of ‘defensible decisions' rather than ‘defensive decisions'. 1. 3 Review of this Guide: The Guide will be reviewed annually. The next review will take place in September 2011. Page 4 Of 38 2. Introduction 2. 1 The saying â€Å"nothing ventured, nothing gained† makes the point that unless someone takes a risk and tries new activities, they will never know of the positive benefits that might result. In our soci ety, people are encouraged to travel widely, take part in regular leisure and sporting activities, go to college, evolve careers and have families.These are all activities that don't just happen, but mean people have to take risks to achieve their aspirations. 2. 2 For many people taking risks is an accepted part of life. However people with a disability and older people are often discouraged from taking risks, either because of their perceived limitations or fear that they or others might be harmed. 2. 3 Changes in society's attitude towards disability, social care and health policy now mean that people with a disability and older people are being actively encouraged to increase their independence in their daily activities and sections about the services they receive.The focus is now more on enhancing people's abilities rather than concentrating on their disabilities. 2. 4 â€Å"Historically, social care has been good at providing services that minimized risk. However, personaliza tion means that in the future Social Care (and Health Services) have to work towards providing choices rather than services. † 1 2. 5 This Guide is concerned with setting out the approach that the Isle of Wight Council and PACT expect its staff to adopt towards the issue of risk when they work with adults with a disability and older people. 6 When implementing this Guide in day-to-day practice, the Isle of Wight Council and PACT recognize that any risk-taking approach must be balanced with their responsibilities in relation to safeguarding adults and children, care standards and health and safety legislation. 2. 7 In addition, whilst this Guide Will encourage the Council's leisure, sport and cultural services to work with social care services and their users around the issue of risk, it should not lead them to feel they have to individually risk assess every person who use their services outside of their duty of care awards all consumers.We recognize that to do so WOUld be bot h impractical and potentially discriminatory. However there may be circumstances in which some services provided may need to assess the risk to an individual. They will explain their justification for Safeguarding Adults: A consultation on the review of the â€Å"no secrets guidance†: DOD / Dignity and Safety / Lucy Abandoner – 14 October 2008 Page 5 of 38 this and do everything practical to enable the individual's inclusion in the activities in which they want to take part. 2. The Council and Pact's Services will also endeavourer through their impassioning arrangements and Service Level Agreements to encourage the individuals, agencies and set-vices it funds, or with which it contracts, to manage risks positively. 2. 9 The Guide will support the Council and PACT to fulfill their responsibilities under the Disability Discrimination Acts 1995 and 2005 and the Mental capacity Act 2005. The Mental capacity Act 2005 and its code of practice provides a statutory framework f or people who lack capacity to make decisions for themselves.The Guide supports the Human Rights Act 1998 as it empowers people make decisions for themselves where possible and places individuals at the heart of the decision making process. 2. 10 The Local Authority and PACT owe a duty of care to all their service users. Any risk taking has potential legal implications in negligence. However, these can be minimized where there is a positive approach which generates a clear trail of written records showing the issues and solutions which have been considered, and there is an explicit and justifiable rationale for risk management decisions. 2. 1 The fundamental principle of this Guide is that support is provided to individuals to enable them to receive personalized care / support that meets heir needs regardless of their disability, age, gender, ethnicity, religion or sexuality. This also applies to people with a particular medical or psychiatric diagnosis. This support must exist with in a framework of risk assessment and management that is collaborative, transparent and enabling. Page 6 of 38 3. What is risk? 3. 1 Risk is the possibility that an event will occur with harmful outcomes for a particular person or others with whom they come into contact. . 2 A risk event can have harmful outcomes because of: L] risks associated with impairment or disability such as falls C health notations or mental health problems C] accidents, for example, whilst out in the community or at a social care / us port service risks associated with everyday activities that might be increased by a person's impairment or disability C] the use of medication C] the misuse of drugs or alcohol C] behaviors resulting in injury, neglect, abuse, and exploitation by self or others C] self harm, neglect or thoughts of suicide.L] aggression and violence CLC poor planning or service management 3. 3 The type of outcome depends on the nature of the person, their relationships tit others and the circum stances in which they find themselves. 3. 4 Risk is often thought of in terms of danger, loss, threat, damage or injury. But as well as potentially negative characteristics, risk-taking can have positive benefits for individuals and their communities. 3. 5 Risk can be minimized by the support of others, who can be staff, family, friends, etc.However, in promoting independence, individual responsibility for taking risks must be a balance between safeguarding someone from harm and enabling them to lead a more independent life where they effectively manage risks themselves. . 6 A balance therefore has to be achieved between the desire of people to do everyday activities with the duty of care owed by services and employers to their staff and to users of services, and the legal duties of statutory and community services and independent providers.As well as considering the dangers associated with risk, the potential benefits of risk-taking have to be identified (nothing ventured, nothing gained'). This should involve everyone affected – adults who use services, their families and practitioners. Page 7 of 38 4. What is ‘managing risk positively? 4. 1 Managing risk positively' is: weighing up the potential benefits and harms of exercising one choice of action over another, identifying the potential risks involved, and developing plans and actions that reflect the positive potential and stated priorities of the service user.It involves using available resources and support to achieve the desired outcomes, and minimizing the potential harmful outcomes. It is not negligent ignorance of the potential risks†¦ It is usually a very carefully thought out strategy for managing a specific situation or set of circumstances. † (Steve Morgan, 2004)2 . For community based services, this means: C] empowering people C] working in partnership with adults who use services or direct their own support, family career and advocates 0 developing an understanding of t he responsibilities of each party 0 helping people to access opportunities and take worthwhile chances CLC developing trusting working relationships 0 helping adults who use services to learn from their experiences 0 understanding the consequences of different actions 0 making decisions based on all the choices available and accurate information L] being positive about potential risksC] understanding a person's strengths C] knowing what has worked or not in the past L] where problems have arisen, understanding why C] ensuring support and advocacy is available to all users of services, particularly if things begin to go wrong for someone sometimes tolerating supported short-term risks in consultation with the service user, for long-term gains 2 Morgan, S. (2004). Positive risk-taking: an idea whose time has come.

Memorable Event

Memorable event Life is full of unexpected events that leave a glimpse of lingering within a person’s heart; it could be unforgettable history, unpredictable present, or mystery future. No matter what will happen, everything will eventually have an effect which will remain forever or dissolve in their memory. When remembering an event, people tend to reflect about their past instead of heartbreaking events. Notwithstanding, several incidents such as my aunt passing away, my mother’s health, and my friend Diego, both tragically and glamorous, influenced me as the most remarkable event thus far within my life.Several weeks ago, I received news from Vietnam that instantly astounded me. My aunt had her last breath and departed from this world. My aunt was a drug addict; although, she always taught me moral values of life and how to be a responsible adult. Since I acknowledge this world, she was a charismatic model for me to pursue while I was still a young, immature kid. Ne vertheless, I had changed over the years and wasted my time with others on the streets without realizing the significance of education.Fortunately, she had not abandoned me; she took herself as a demonstration for the consequence of being a drug user and how she’s regretted being in jail without seeing her father the last time. It was her, who convinced me to be a conscientious person again. When I migrated to the U. S. , I had a promise that I would continue my education, no matter how complicated it can be. Comparatively to my aunt’s news, my mother’s health condition turned worse; however, she managed to continue to work on her job due to an explicit fact that if she had no stable finance, she would not able to pay her monthly rent and utilities.More importantly, my brothers and I will not able to concentrate on our education. Not long ago, I looked back at my mother, she had changed a lot. Her grayish hair had frightened me. I was apprehensive that her heart condition would seize her from me. Instead of being petrified for herself, she generously smiled and comforted me with the idea of â€Å"being optimistic† in life. Albeit, her difficulty seemed to improve a little, I always used this event as a reminder to myself that I have to be stronger to protect my mother in the future.Meanwhile, my encounter with Diego last year in Alhambra High School was a convivial occasion. Initially, due to a dissimilar language I became anti-social when it came to speaking. Over the years, I preferred working alone no matter what project I had in class until collaboration with Diego. We worked on a presentation for my Gifted class where we had to spend time together in the library to complete the project. With the purpose to strive for the best, both of us displayed our skills and comprehended the project’s purpose thoroughly. We achieved an excellent score in class which made me really glad.Diego was the first one to teach me the signific ance to interconnect with friends which would improve on my communicative skills when it came to discussion. After getting to know Diego, I transformed into an outgoing person and allowed myself to work with others. Even though these events happened in the past, it left an impact deeply within me. Each confrontation taught me to be more mature, unyielding toward difficulties, and working together with friends. I believed regarding to what will occur in the future; I would never forget these moments that had alternated me into a mature teenager.

Native American Indian Essay Example | Topics and Well Written Essays - 750 words

Native American Indian - Essay Example The American policy towards the Native American Indians were continually evolving and changing. After the United States-British war, the United States treated the Native American Indians who allied with the British as a conquered people who had lost their land. However, the Americans find the policy very difficult to impose. In a short period, the United States abandoned the policy (Native Americans). In the decades following the American Revolution, the desire for more land by the rapidly increasing population of the United States resulted in numerous treaties in which lands were purchased from Native Americans (Indian Removal). Eventually, the U.S. government began encouraging Indian tribes to sell their land by offering them land in the West, outside the boundaries of the then-existing U.S. states, where the tribes could resettle (Indian Removal). This new policy was commonly known as the Indian Removal policy. The main goal of the Indian Removal policy was to relocate Native American Indian tribes living east of the Mississippi River to lands west of the river (Indian Removal). This process involve in the Indian Removal policy was accelerated with the passage of the Indian Removal Act of 1830 (The U.S. ... Consequently, conflicts generally known as "Indian Wars" broke out between U.S. forces and many different Native American Indian tribes (Native Americans). The United States and the Native American Indians made plenty of treaties during this period, but later abandoned them for several reasons. Well-known military engagements include the typical Native American Indian victory at the Battle of Little Bighorn in 1876, and the massacre of Native American Indians at Wounded Knee in 1890 (Native Americans). Contrary to some modern misconceptions, the Removal Act did not order the forced removal of any Native Americans, nor did President Jackson ever publicly advocate forced removal. The Indian Removal policy was supposed to be voluntary, and many Native American Indians did indeed remain in the East. In practice, however, the Jackson administration put great pressure on tribal leaders to sign removal treaties (Indian Removal). This pressure created bitter divisions within the Native American Indian nations, as different tribal leaders advocated different responses to the question of removal. Sometimes, U.S. government officials ignored tribal leaders who resisted signing removal treaties and dealt with those who favored removal (Indian Removal).However, the American policy toward Native American Indians has been an evolving process. In the late nineteenth century, reformers in efforts to "civilize" Indians adapted the practice of educating native children in Indian Boarding Schools run by Christians (qtd. from Native Americans). However, most Native American Indian children were traumatized by the methods of teaching. Children were forbidden from

The English in My Life Essay Example | Topics and Well Written Essays - 1000 words

The English in My Life - Essay Example In my question to the teacher, I was inquiring on how conjunction should be used in a sentence. When my classmates heard my sentence, they laughed at me and mocked me for my "terrible" English. My teacher as well had a very hard time understanding what I meant. It stressed me so much that everyone in my class laughed at and mocked me for my language. I thereafter had a very hard time communicating with anyone in my class and the entire school. It was one of the worst encounters in my first school in the United States. The mocking by my classmates and schoolmates continued which caused me to hate school. After a semester at this school where I endured ill-treatment by my fellow students, I developed a bad attitude towards English school and almost never wanted to wake up in the morning. My father being a disciplinarian always woke me up with an authoritative voice after my mother could not manage to. In fear of my authoritative father, I would wake up and hastily rush to school. I was afraid to say that I was not happy at the school because I was terrified by my parent’s faces on receipt of such news. At the end of that fateful semester, all my grades dropped drastically. I scored an F in English as well as in Mathematics, which was my best subject. My parent was very disappointed in me that they went to see my class teacher about my dropped grades. With time, they got to understand my problem in school and they transferred me to a different school in the next semester. They also encouraged me and my interest in school grew. I was more determined to improve my spoken English. I developed so much interest in writing, reading and speaking English. At the initial stages, my language was bad, but not as my parent was.  Ã‚  

See the uploaded file Essay Example | Topics and Well Written Essays - 1000 words

See the uploaded file - Essay Example It is necessary to ask the person on his or her plans in the society once the prison life is over. Identifying the factors that led the offender to committing a crime is also required (Miller, 28). Before release, most offenders go through rehabilitation programs, which try to shape moral values in convicted people. Interviewing the rehabilitation officers is very important as they have very important information concerning the attitude of the offender. They recognize offenders who are remorseful about their criminal deed and also those who are ready to change. These people have a special manner in which they survey the offenders, and they can tell the individuals who have earned a chance to be released. It is also necessary to interview law enforcer who operates in the offender’s area of residence. These people have a good background concerning the behavior of the offender before he or she was imprisoned. They also provide important information about the factors contributing to criminal behavior in an offender. They give advice on how to eliminate the problem if it is possible. They also educate on how to deal with them in a situation where one has to live with the cause of the criminal activity. The offender’s previous employer will provide information relation to the person’s relationship with other people. His or her team building capacity can also be stated by the employer. This is if he or she holds such qualities. The employer can also tell how the offender interacts with other people and the help he or she is prepared to give the offender after his release. Close family members might also have important information concerning the offender. These are the people who have known the offender for the longest time and will provide meaningful information on the family background of the offender and his or her behavior when growing up. They also hold information concerning the environment in which the offender lived in before the prison life

A persuasive letter in which you call for the banning of The Anarchist Essay

A persuasive letter in which you call for the banning of The Anarchist Cookbook by William Powell - Essay Example As a writer, I want to bring to your attention the possible negative effects of â€Å"The Anarchist’s Cookbook† by William Powell on the minds of young people, being the strong arm of the nation. This is a call from a young person for the banning of the book because of its contents which are extremely disturbing. It is true that Ezperanza Godot, in her review of the book, claims that the information contained therein is misguided for several reasons which she enumerated. However, one cannot stop making his mind work and experiment on the things that have been written there. Obviously, the aforementioned reviewer made some experiments and did her own research about the contents of the book only to her dismay. Thankfully, she was not able to see how she could be dangerous with the use of the book. Nevertheless, not all readers are just like her. There are those who could read and see beyond the written words and they could become extremely dangerous. I personally believe that the author did not simply make up the information in his book rather, have craftily written his work and made it like a puzzle that his readers need to work in-depth on the cookbook in order to make the desired outcome. Godot may not have seen the solution to the puzzle so that she is enraged that the book seems to be misguiding readers and that she was not able to have what she expected. Still, there is the potential danger that a brilliant reader would crack the puzzle and really bring to accomplishment the objectives of the author in writing the book. Speaking of the author, I believe that his personal testimony should be seriously considered. The auhtor knows just how he was feeling when he wrote the book and he confesses that being a 19-year-old who went to Vietnam to support the war he did not agree with, he was mad when he wrote the book. Naive and uninformed, he published the book without any professional advice so that the book was published verbatim and copyrighted by the publisher instead of the author (bing.com). Such circumstance should be considered now that the author desires the publication of the book to be stopped. Nevertheless, being the writer who should be able to act upon his wishes, he is unable to stop the dangers his book might bring upon the world simply because of some copyright issues. I strongly grieve with Mr. Powell for this issue because at the time of his illumination regarding the beliefs he has written in his book, he powerless to put a stop to its possible negative effects in the modern world. Moreover, I believe that the short review by Ozark PressLlc was written with very good reasons. The review says that the book â€Å"will shock, it will disturb and it will provoke†. Obviously the book contains information that will not only add to a reader’s knowledge but can also be used as it has been intended. The â€Å"menu† for drugs and ammunitions are extremely dangerous. Consider a young reader who is looking for an adventurous life, who tries on some drug that has been mentioned in the cookbook. One reader who is going toward self-destruction may be insignificant in a world filled with billions of people. Nevertheless, that one reader is significant to a mother, a father or a sibling. That one reader might be

GOVERNMENT REQUIREMENTS FOR AFFORDABLE HOUSING IS LEADING TO Essay

GOVERNMENT REQUIREMENTS FOR AFFORDABLE HOUSING IS LEADING TO RESIDENTIAL DEVELOPMENT TO BECOME UNVIABLE - Essay Example In particular it discusses the different ways in which policy is specified in different tenures and the extent to which implementation depends upon administrative allocation mechanisms. It concludes that up to the present time the shift in emphasis is more one of rhetoric than of reality and, more fundamentally, that the forms in which current policies are implemented bear very little relationship to those suggested by analysis of basic principles. Thus the curetn study goes some what deep into the policy regulations with respect to each Housing Act 2004, and how the regulations are failing at different level to meet the affordability. The research considers Hosuing price as main relative to affordability and also intends to observe the mortage and interest rates governed by regulations. The study intends to follow qualitative historical study to derive the hypothesis of the study. To address the issue a comprehensive review of a range of different data and information sources, including academic publications, research reports and government publications, was undertaken. A number of intellectual disciplines were covered in the review: economics, management and business studies, regeneration and housing, psychology and behavioural studies. Early on it became obvious that there was an overall lack of research and information on asset-building in general and more specifically, on the UK Housing policy. The research accessed and reviewed literature and data from the UK, where the majority of research on regulations framed around the affordable housing and the articles that illustrates the opinion of the different stakeholders on the impact of those regulations. Literature for this review was identified through a range of searches. This included Internet searches of key websites and searches on databases covering academic references, practice and professional journals, national and

Dystopia Essay Example | Topics and Well Written Essays - 500 words

Dystopia - Essay Example In this urbanized society of chaos, fear is used as a way of coercing the collective will of its citizenry. Some of these fears include globalization, fear of aliens (earthly and otherwise), fear of immigrants, and a fear of loss of cultural identity. Other elements that contribute to the dystopic state are: widespread acts of violence within the working classes, and a dummy government that is utterly incapable of restoring any law and order. The escalating anarchy is related to the densely populated urban settings, the predominant of which is Los Angeles. The above mentioned characteristics of urban life in 2019 America may not have all elements of a dystopian state manifest in it. But, there is enough chaos, anarchy, disorder and violence to classify this environment s a dystopian one. On the other hand, the dystopia depicted in the movie Brazil is not so much an anarchic one as it a totalitarian one. It has resonances with the George Orwell’s dystopia of 1984 – an impotent bureaucracy, prompt action against dissenters and a highly commercialized culture where elevated human values are of no positive consequence. To top this state of civil decay, the totalitarian government is also inhuman and inefficient. The people feel hopeless and have no option other than subordinating themselves for the interests of the state. The constant surveillance of people keeps the whole society on an edge, making violent civil outbreaks a frequent occurrence. The violations against basic rights are so profound that protestation as a concept does not even arises among the people. In both the cases of fiction, the natural conditions for a psychologically healthy living are not provided to the people by the state. Hence, they resort to violent and unethical ways of finding some respite. In both the movies, terrorism is shown as a ever growing phenomenon. More disturbingly, its prevalence is so profound that the people have

Do the benefits of midwife-assisted delivery outweigh the Research Paper

Do the benefits of midwife-assisted delivery outweigh the disadvantages - Research Paper Example For this reason, childbirth has been considered as a serious health condition that needs clinical or medical intervention. Since the 20th century, the number of women who give birth from home has significantly declined. Although there are some parts in the U.S. that legally consider midwife-assisted delivery to have some benefits over the health condition of pregnant women during the child delivery, some states in the U.S. including Alabama, Georgia, Illinois, Indiana, Iowa, Kentucky, Maryland, North Carolina, South Dakota, and Wyoming do not legally allow the practice of midwife-assisted delivery not unless the midwife has been certified as Nurse Midwife (Mana). Approximately 50% to 80% of the childbirth today takes place within the hospital settings. (Wagner) Despite the fact that majority of childbirth is done within the clinical areas, the number of minor to life-threatening childbirth complications remains high not only in caesarean surgeries but also in normal spontaneous delivery. Aside from the fact that hospital births can cause a significant increase in the number of infant deaths, hospital births also contributes to the significant increase in the number of mothers who died due to maternal hemorrhage, shoulder dystocia, eclampsia, or infection. For this study, whether or not the benefits of midwife-assisted delivery outweigh the disadvantages will be thoroughly discussed. Approximately 87.3% of child delivery that has occurred in the hospitals was personally attended by the midwives (Declercq). Between the years 1975 to 1988, the number of total births that was attended by the midwives has increased from 0.9% up to 3.4% respectively (Advance Report of Final Natality Statistics, 1988). Since the U.S. Department of Health has tried to minimize maternal and infant mortality rate, some states in the country prohibit lay midwives to assist in child delivery especially when assisting childbirth from home. Since then, the

Comparison of ender and Pheidippides Essay Example | Topics and Well Written Essays - 1000 words

Comparison of ender and Pheidippides - Essay Example They both entered highly rigorous educational institutions designed to shape them permanently, for instance, and both characters seem to engage with their educators in somewhat similar ways. Furthermore, both characters entered their educational institutions for reasons other than self-betterment, and under pressure from outside sources. Ender and Pheidippides both demonstrate two important qualities in students: the willingness to challenge their teachers, the willingness to ‘buy in’ to their educational systems, but both also show very clearly that a coercive education is damaging and that one must have the right reasons for seeking education. One thing that becomes clear immediately about both Ender and Pheidippides is that neither is simply willing to accept what their instructors say; rather, both show a willingness to challenge their instructors or superiors in cases that do not make sense. Early upon joining real battles in Battle School, Ender is told by his supe rior: you will not pass through the gate until four full minutes after the beginning of the game, and then you will remain at the gate, with your weapon undrawn and unfired, until such time as the game ends (Card 87), which obviously puts his teammates at a disadvantage, being down one person. He refuses, however, to obey. Eventually, he sits lifeless through an entire battle, only to force a draw at the final moments by going against order and attacking his opponents by surprise (94), and winning the game. He suffers punishment for his actions, but learns that sometimes disobeying a superior is the right thing – and that instructors do not necessarily know everything. Pheidippides shows a similar willingness to challenge his teacher’s instructions. In â€Å"The Clouds† the audience does not see a great deal of Pheidippides’ education, other than a brief exchange between the two arguments, and the experience of his father. Pheidippides’ shows he is willing to question his teacher by arguing against the things his father learned during his time in the Thinkery. The father, for instance, insists that two different things cannot both be a â€Å"fowl† (Aristophones 1080) This essentially negates the categorization of objects, but is not something that Pheidippides is willing to accept on face value: he challenges his father, arguing that this does not constitute an education (1084). Both Ender and Pheidippides are willing to question the educations they are given. Though both characters certainly seem willing to question their educations, they both also buy in to their educations. Though Ender initially hates his educational experience, his isolation and so on, when he is put in the role of an educator he in fact repeats the very isolating acts he hated one of his students, Bean. He singles the boy out, making the others â€Å"avoid eye-contact with him† (Card 134), exactly as he had done to him. Though he â€Å"wa nted to undo his taunting of the boy† (134), he in fact continues the isolating practices picking the boy out again by saying â€Å"Bean doesn’t think so,† when he believes the boy disagrees with what his fellows are thinking because he knows it will make the boy a better soldier, like it made him a better one. Pheidippides shows a similar willingness to buy in to his education. He observes the arguments of â€Å"

Reasoning Behind U.S. Decision to Enter the Korean War Essay Example for Free

Reasoning Behind U.S. Decision to Enter the Korean War Essay Introduction What determined the United States to enter the one of the costliest wars in the twentieth-century is a good topic for foreign policy study. There are several possible explanations as to why the United States participated in the war. The most important explanation is that the western world would be in a greater threat if North Korea won the war. Communist was considered as expansionism by the White House; hence, occupying South Korea might be a move of Communists to expand the Communist territory in the world. To prevent this, the United States needed to deter this possible threat. Another one is the United States is afraid of communist expansion. If North Korea won the war, it might cause countries swinging between Communist and Democratic to become Communist. Moreover, the domestic political situation for the Truman administration at that time was crucial in analyzing why the United States entered the war. These are the most important factors motivating America to enter the war. Despite the profits of the entry in the war, there were some reasons preventing the United States involved in the war. Because North Korea’s invasion was likely backed by the USSR, if the United States failed to handle the situation properly, a World War III might happen; this would lead to huge loss of U.S. personal and substantial financial costs. Other than that, because China borders North Korea and China was another major Communist country, the United States intervention could lead to war with China. In this paper, I would first analyze each major reason individually for entering the war or not intervening. After that, I would put the picture together to explain why the United States eventually chose to participate in the war. Reasons the United States entered the Korean War Fear of Communist Expansion The most important factor that influenced U.S. entry into the Korean War was the USSR’s and other Communist countries’ ambitions to expand. After WWII, the White House had started to consider the Soviet Union as imperialist. The report â€Å"the Truth of Korea† implied that the United States was a free nation and the Soviet Union was intended to build a Soviet empire around the world. By considering the Soviet Union as imperialist, the United States was afraid that if the United States stood aside in the Korean War, Communist countries would take further actions to expand. For instances, China would attack Taiwan, IndoChina would overthrow France and become Communist countries, and the Soviet Union would even build communist regimes in Middle East or West Europe. The worries were likely to become reality unless U.S. intervened. After WWII, the Soviet Union consolidated their power by setting up puppet communist governments in all countries they had liberated, except Yugoslavia. Both force and politics were used to keep East European countries following commands from Moscow. Based on these behaviors of the USSR on other countries, it was reasonable that the United States labeled the Soviet Union as imperialism. Facing a country with desires to control other countries, punishment was a better choice than appeasement according to the deterrence model. If the United States entered the war and secured independence of South Korea, Communist power would be contained. Consequently, when Communist countries were making decisions of territorial expansion, they had to consider the cost and consequence of a war with the United States. Therefore, the intervention could contain Communist power and prevent potential wars from happening. Fear of Bandwagoning The second important reason U.S. entered the Korean War was fear of bandwagoning. It was less important than fear of Communist expansion is because bandwagoning would not directly harm U.S. interests, but would impair the global political leadership of the United States. In the setting of post-World War II, the world was separated as two major political spheres, one Soviet-led and the other U.S.-led. The Korean Peninsula was one of the several places two the major political powers conflicting each other. Other than that, the political landscape in East Asia was towards Communist. In China, the Communist party led by Mao Zedong just won the civil war against Jiang Jieshi’s government supported by the United States. Countries like Vietnam and Laos inclined to join the family of Communist at that time, abd overthrow French colonists. Therefore, if Communist North Korea unified the Korean Peninsula, it would make countries like Vietnam and Laos align with the USSR without hesitati on. The United States was not willing to let that happen. According to historical documents, when the war just started, Truman and his advisors believed that to falter would forfeit world leadership because of bandwagoning and Communist expansion. Moreover, in official reports about Korea situation, concerns about Democratic power weakened if South Korea fell were raised often. In 1948’s report Prospects for Survival of the Republic of Korea,† the result of South Korea lost to North Korea would constitute a severe blow to the prestige and influence of the United States. As a result, the defeat of South Korea would encourage more countries to align with the Soviet Union. The report was before the war, the United States already considered the bandwagoning a severe threat to UN’s influence in the world. From this perspective, in order to maintain the democratic as a stronger power in the world, the United States had strong interests in entering the Korean War. Consolidation for the Truman Administration The domestic political situation for the Truman Administration was not positive before the Korean War. In 1949, the Communists in China won the civil war against the Nationalists backed by the United States. It was painful that White House lost an important country, China, to Communism because the United States had invested tons of resources in the country, but in the end, the United States did not have the expected return. It stirred a debate of â€Å"Who lost China† in the United States. The public was more in favor of McCarthy’s opinion. McCarthyism indicated that losing China to communism was the government’s fault. Based on his analysis of the civil war in China, he believed â€Å"China hands† China specialists at White House plotted Jiang’s defeat, who was the top leader of the Nationalist. Therefore, at the time before the Korean War, the Truman Administration had a lot of pressure from the public due to losing China. If South Korea was def eated by North Korea, the public would strengthen their belief that losing China was a government’s blunder. Hence, losing South Korea would be catastrophic to Truman’s presidency. From the view of domestic political situation, the United States entered the Korean War because the Truman Administration needed to prove its ability in protecting democratic power before losing all trust in the public. This point was less strong than the above two was because it was hard to collect evidence to support the point. Factors preventing the United States from entering the war War with China Entering the Korean War was likely to start a war with China, one of the greatest powers in the world. From the perspective of geography, the Korean Peninsula adjoins China. If a foreign military power of the United States was close to the border of China, China would feel threatened. The worry was validated after the United States joined in the war. On June 27th, 1950, after the Seventh Fleet of the United States was sent to neutralize Formosa, Mao, the chairman of China at that time vowed â€Å"Year after year unsure of when the enemy will attack us. We must repair the house before it rains.† Not a long time after the vow, Mao sent his army to the Korean Peninsula. Moreover, although China just ended its civil war and badly needed time to recover from the war, China was actively looking for a chance to consolidate its status in the world stage. In 1950, most countries in the world only recognized Republic of China led by Jiang and disputed the legitimacy of People’s Republic of China led by Mao. Therefore, Mao was eager to have a war with a strong world power to gain international recognition. The Korean War against the United States was a good opportunity for the communists to show the Mao’s China’s power to the world. For this reason, China was likely to enter the Korean War if U.S. intervened. Regarding the negative results of the war, people in the United States just gained peace; nobody would like to see a war between China and the United States. A war with China would lose many the United States soldiers, breakup thousands of American families and halt U.S. economy growth, hence lowering people’s living standards. Additionally, a war with China was also meaningless because at that time the United States did not want to defeat China, but defend South Korea. The war between China and the United States was predicable if the United States entered the Korean War. A war between China and the United states was undesirable for the reasons listed in this section. Therefore, a war with China was a big factor in not entering the Korean War. Start of World War III The entry into the Korean War might lead to World War III. A possible war with China might drag the Soviet Union into the war. If the Soviet Union entered the war against the United States, the Eastern Europe under control of the Soviet Union would also claim war against the United States. As a result, Western Europe would likely align with the United States to contain the Communist power in the world. People all around the world just tried to recover from the aftermath of World War II. If World War III happened right after World War II, the world would be in chaos again, creating another tragedy in human beings history. The big picture When the benefits outweigh the costs of a decision, one would put that decision into action. The three major benefits Unites States would have from entering the war were preventing domino effect of countries joining in Communist, constraining the ambitions of expansions/ invasions from Communist countries, and securing the domestic administration. The two major costs were an undesirable war with China and a possible start of World War III. It was hard to determine whether the benefits outweighed the costs. However, the listed costs were unavoidable if the United States did nothing in the Korean War. If the United States let South Korea fall, there would still be a war between Communist power and democratic power in the future. As analyzed in the section of fear of Communist expansion, Communist countries led by the Soviet Union inclined to expand their territories if their ambitions were not constrained. Therefore, appeasement to Communist countries was not going to stop them from behaving aggressively. Even though the United States would not participate in the Korean War, finally it was possible to be a day that the Soviet Union would eventually declare a war on the United States for further expansion. The costs would only become more significant than the costs of entering the war at that time. Hence, in order to prevent that from happening, the United States took the initiative to contain Communist power in the world. Additionally, human pride played a factor. Truman might recklessly enter the war in order to secure his status in White House. To him, protecting his reputation and his presidency might be much more important than starting World War III or fighting an undesired war with China. Hence, because of personal emotions, Truman would order the United States to enter the war. Conclusion There are three major reasons encouraging the United States to enter the Korean War. From the perspective of bandwagoning, defending South Korea could win credibility for democracy power and possibly win countries swaying between Communism and Democracy. In the view of the deterrence model, entering the war could constrain the ambition of imperialism of Communism countries. Considering the domestic political condition, intervention in the Korean Peninsula could make the public turn attention to the war instead of the administration’s failure in China and relieve the public pressure from the administration. On the other side, there were two important costs preventing the United States from entering the war. The first cost was an unnecessary war with China. The United States would not benefit directly from fighting against China and U.S. would consume numerous resources and human power in the war. The other cost was starting World War III. The Soviet Union could declare a war on Unites States if the condition in Korea got worse. U.S. decision to entry into the Korea War was made because of two logics. First, the costs were unavoidable if the United States just watched and did nothing in the war. Communist would continue to expand and finally encounter the United States for a war in the future. At that time, the cost would only exaggerate, not minimize. Second, Truman would more likely send U.S. troops to the war field. In order to secure his administration, he needed to turn the public attention away from China and prove his ability in foreign policy. The result of the war was peace between South Korea and North Korea. Judging from the result, U.S. entry into the war had a positive impact on the peninsula. However, whether the peace in the Korean Peninsula could be achieved through other ways at lower cost is worth further discussion.

The Powers Of Europe During 1914 History Essay

The Powers Of Europe During 1914 History Essay In 1914 war was just a disaster waiting to happen, all over Europe tensions were raising with each country looking for the smallest excuse to start one of the greatest wars in history; World War I. On the 28th of June 1914 Austria found its excuse; the heir to the Archduke Franz Ferdinand, heir apparent of the Austrian throne, was assassinated in Sarajevo by a Gavrilo Princip; a member of the Black Hand which was a secret Nationalist Serbian group that was devoted to uniting all of the territories with significant Serb populations not ruled by Serbia. This was not the only cause for the First World War however; it was only the match that lit up the unstable barrel of gun powder that was known as Europe during the time. Lots of countries wanted to go to war, but there is just one question; which country was most prepared or would benefit the most from the war? There are a few main factors that should be considered when deciding; economy, military, social Conditions and political polic ies. Economy During the start of the 19th century Great Britain was the kingpin of economic development. This was mainly because of its overseas colonies. 1815 to 1914 was referred to as Great Britains Imperial Century. During that time 10 million square miles and close to 400 million people were made part of the British Empire in which it had access to loads of extra resources. But while Britains economy had jumped during the industrial revolution, its growth had started to slow. This can be shown through its coal production. In 1914 Great Britains coal output was 292 million tons from 250 million tons in 1900, only a 42 million ton increase. This growth compared to Germany, it had a 156 million ton increase in production. As these statistics show, while Britain was growing it wasnt growing as fast as it was during the Industrial Revolution and could soon be overtaken by any potential competitor. Despite this, London was still the worlds financial and entrepreneurial center for international pay ments and Britain still remained a very large creditor nation, lending funds to other countries. The German economy in 1914 was growing at a phenomenal pace and should be considered as one of the greatest economic powers of the world at the time. During the earlier years of Imperial Germanys existence its economy had lagged far behind its competitors (Great Britain, France and Belgium) due to the fact that it was a new country and had to unify all of its affairs from the countries that were created from it, as a result the social structure was not at all suitable for economic or entrepreneurial development. But by the beginning of the 20th century Germany had become one of the world leaders in industrialization second only to Great Britain (which was in a slow decline after the industrial revolution). An example of this would be Germanys steel production. In 1914 it had produced an estimated 14 million tons compared to Great Britain which only produced 8 million tons. The prosperity of Germanys economy was also reflected in the way its population had exploded during the late 189 0s yet when absorbed into the labor market living standards went on without any drastic decline. By 1914 the countrys NDP (Net Domestic Product) was over 20 billion reichsmarks. This statistic can be disputed though. According to Knut Borchardt, the poor state of the statistical material undermines the reliability of many of the detailed figures (Borchardt, 1954) After Austria-Hungary became a dual monarchy its economy had changed in many ways. It had started to replace its medieval institutions with more modern structures. The technological changes during that time also accelerated the urbanization and industrialization of the country. As a result of the improvements of Austria-Hungarys economy, the GNP grew an estimated 1.76% per year during the time period for 1870-1913. This growth compared very favorably with the other super powers of the time such as Britain (1%), France (1.06%) and Germany (1.51%). But in its early years the economy in general economy still could not compare with the others due to its late start in its sustained modernization. But by the end of the 19th century these differences slowly began to even themselves out. By 1900 Austria-Hungary had a strong food industry and agriculture in the east while the western areas excelled in various manufacturing industries. By 1914 Austria-Hungary had become the 3rd largest economi c and industrial country in Europe after Great Britain and Germany. During 1914 Russias economy was not in such great shape. It had an abundance of resources but most were locked in by the vast size of the country and the extreme climate that they were located in. It would seem that Russia may have been a dying man but historians unanimously agree that its economy did grow. By 1900 it had taken Frances 4th place position in iron production and 5th in steel production. Railway mileage had increased by 87% between 1892 and 1903 and its oil extraction had even tripled between 1892 and 1903. All of this industrialization though, required lots of capital to start up and maintain. This though was capital that Russia did not have at its disposal. As a result, Russias industry ended up being predominately owned by foreigners. A few examples of this would be Russias steel and mining industry; 69% and 85% respectively were owned by foreigners. An interesting fact about other ownership of Russias industries is that the knowledge capital that was utilized in Rus sias industrialization were either foreigners or Russian minorities like Jews, Poles or à Ã‚ ¡Ãƒâ€˜Ã¢â‚¬Å¡Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬Ãƒ Ã‚ ¾Ãƒ Ã‚ ¾Ãƒ Ã‚ ±Ãƒâ€˜Ã¢â€š ¬Ãƒâ€˜Ã‚ Ãƒ Ã‚ ´Ãƒâ€˜Ã¢â‚¬  Ãƒâ€˜Ã¢â‚¬ ¹ (Old Believers). Despite all of these improvements on Russias economy there were very few people in the middle class and most were living in close to medieval-like poverty while the nobility were extremely wealthy. This created a giant imbalance in the workforce which in turn drastically lowered industrial efficiency. These were the main hurdles for Russia to become a major economic superpower and also resulted in unrest within the country. Throughout the first half of the 19th century France was the worlds wealthiest nation. During the time when agriculture was the main occupation of the majority of Europe it had the most abundant resources. It also held the 2nd place in the worlds industrial production after Great Britain. But in 1914 the economy was not like it was 50 years ago. France ranked behind the other main superpowers like Great Britain, Germany Austria-Hungary and Russia in population and was struggling with Russia in terms of industrial production as it had already fallen behind in production. An example would be coal output. France lagged behind both Germany and Great Britain with only a 40 million ton output compared to 277 million and 292 million tons respectively and is only able to have competition with Russia which had 36.2 million tons of coal output. Though the general patterns of growth in France had a resemblance to the other Western European nations, the peaks in its periods of prosperity were lo wer and the troughs in its periods of depression were deeper. Military Might During the beginning of the 20th century, Great Britain had the largest empire in the world which covered over 11 million square miles of territory most of which was claimed between 1750 and 1850. By the late 19th century Great Britain also acquired colonies in Africa and in 1914 King George V reigned over 430 million people. The British Empire was protected by its Royal Navy. This included 18 dreadnoughts, 29 pre-dreadnought battleships, 195 assorted cruisers and 146 destroyers. The Royal Navy was the largest navy in the world at the time. In August of 1914 Britain had around 250 thousand soldiers in active service with the remaining 450 thousand in reserve. About 120 thousand soldiers in active duty were in the British Expeditionary Force and the rest of the army was stationed abroad in all of its colonies except for the white countries/dominions of Canada, New Zealand and Australia. Britain already had an undersized army but the fact that they were spread out all over the world me ant that fighting capacity in the event of war would be limited. Even before 1914 Germany was credited with having the most efficient army in the world. Unlike Britain it employed universal mass conscription for all of the men. The German Army (Deutsches Heer) were first put into short term military service and after that was finished they were put into long term reserve should they be needed in the event of a war. By 1914 the German Army in its entirety had 4.2 million soldiers. The Imperial German Navy (Kaiserliche Marine)

Communication process and the correct message

Communication process and the correct message Introduction Communication is a very day routine communicating that can be whether it is talking to people on the telephone or in person ,talking dictation and transcribing business correspondence , listening with colleagues and staff ,writing letter, faxes, reports and e -mail .It is essential to learn from our communications, from our successes and our failures ,and to develop and enhance our communication skills . Communication involves the sharing of ideas and information. While many people think of communication primarily in oral or written form, communication is in fact so much more. A knowing look or a gentle touch can also communicate a message loud and clear, as can a hard push or an angry slap. So, what is communication -an interaction between two people in which something is exchanged. Thus, communication has two important functions in an organization as it enables people to exchange necessary information, and It helps set members of the organization apart from non-members. Communication may be defined as giving, receiving or exchanging information, opinions or ideas by writing, speech or visual means, so that the message communicated is completely understood by the recipient. Communication is the process of sharing our ideas, thoughts, and feelings with other people and having those ideas, thoughts, and feelings understood by the people we are talking wit. When we communicate we speak, listen, and observe. The process of communication is successful only when the receiver understands an idea as the sender intended. Effective communication is the result of the most accurate exchange of information, full understanding of the message by hoth the parties, and appropriate action taken upon completion of the information exchange. The basis of effective communication, whether. oral or written, is clarity about · the subject matter. Since communication is the act of creating understanding, therefore, the message should be communicated in such a way that it is received as the communicator intended, without any misunderstanding. Effective communication requires a thorough knowledge of the communication process, the environment in which it is taking place and an awareness about the possible barriers that may hinder the flow of communication. Understanding between the communicator and the receiver of the message is also very important. Define Question 1: To answer this question I need to know more details about the communications process. After get the knowledge about the communication process then only I can explain the process that a communication undergoes. For this question I need to draw the communication process. From the figure I will explain the five steps that is involve in the communication process and the function of each steps. Finally, after describe the steps, I need to know the method and process to ensure that the audience has received the right message. I also get to know about the speaker and listener attitude and purposes and channel that can be used to ensure the right message received. Answer for Question 1: Communication Process Sender Message Channel/ Medium Message Audience Encoding Decoding Feedback to sender of possible or appropriate Process of communication and familiarize ourselves with the elements involved in the process. Communication is a five-step process: The sender has an idea, the idea becomes a message, the message is transmitted, the receiver gets the message, the receiver reacts and sends feedback. Misunderstandings can arise at any stage of the communication process and when that happens, the process breaks down. The transmission of the senders ideas to the receiver and the receivers feedback to the sender constitute the communication cycle or process. This process involves five step: Sender has an idea: Conceive an idea and want to share it .The form of the idea may be influenced by the senders mood, frame of reference, background, culture, and physical makeup, as well as the context of the situation . Senders are individuals who react to situations from a unique vantage point, interpreting ideas and filtering experiences through their own perception. The sender encodes an idea or feeling in words or signs that the receiver will recognize and transmits this message to the receiver. Sender encodes the idea in a message: When we put idea into a message that we receiver will understand ,we are encoding. Encoding means converting the idea into words or gestures that will convey meaning is translation or conversion of the idea or intention or message into words or signals so that receiver would reconvert the same as intended by the sender. A major problem in communicating any message verbally is that words have different meanings for different people .Thats why skilled communicators try to choose familiar words with concrete meaning on which both senders and receivers agree. Message travels over a channel: The medium over which the message is transmitted is the channel. Message may be sent by computer, telephone, letter, or memorandum. They may also be sent by means of the report, announcement, picture, spoken word, fax, or other channel. Because both verbal and nonverbal message are carried, senders must choose channels carefully. Anything that disrupts the transmission of the message in the communication process is called noise. Channel noise ranges from static that disrupts a telephone conversation to spelling errors in an e mail message. Such errors damage the credibility of the sender. The channel we choose depend on our message , the location of audience , need for speed and the formality of the situation. Receiver decodes message; The person for whom a message is intended is receiver. Translating the message from its symbol form into meaning involves decoding .Successful communication takes place only when a receiver understands the meaning intended by the sender. Such success is often hard ton achieve because no two people share the same background .Success is further limited because barriers and noise may disrupt the process. Decoding is what the receiver does to reconvert the received words or signals into the idea or intention or message as originally intended by the sender. The problems associated with encoding or decoding are due to the fact that words or signals have multiple meanings and thus there is a possibility of either use of wrong words or wrong signals or understanding them in a way different from what is originally intended. Feedback travels to sender : Feedback can take place immediately or over a long period of time it may be the desired outcome of a series of communication which will take place over several months. Both communication and audience can responds to the feedback. The verbal and nonverbal responses of the receiver create feedback, a vital part of the entire communication process. Feedback helps the sender known that the message was received and understood .Senders can encourage feedback by asking question. Senders can further improve feedback by delivering the message at a time when receiver can respond. The sender would be communicating back to the sender his or her evaluation or how he or she understood about each part of the message or word before the sender goes further in acting on the message. Here in the present example the secretary did not give her feedback about what she understood and thus the intended message failed. The communication process is repeated until both are parties have finished expressing themselves .The process is effective only when each step is successful.. In order to send our message it is clear that we need an understanding of the role of the communicator and audience, and then we can select the appropriate channel of communication .That why communication process is important in our life. How to ensure the intended audience receive the right message? When we send a message, we intend to communicate meaning, but the message itself doesnt contain meaning. The meaning exists in your mind and in the mind of the receiver. To understand one another, the receiver and I must share similar meaning of words, gestures, voice, and other symbols. There a few way to ensure the intended audience receive the right message : Now who is audience An audience is a group. My audience might be my instructor, classmates, t the president of an organization, the staff of a management company, or any other number of possibilities. Communication will also be determined by the status of the audience. It different context each of us has a different status and may represent different market segments. We need to consider audience Audience has separate in many way like initial audience is the first audience to get the message .Sometime this audience tells to write the message. A gatekeeper has the power to stop you message instead of sending it on other audience . The primary audience will decide whether to accept or will act on the basis of the message .The secondary audience may asked to comment on the message or to implement idea after they been approved . Finally watchdog audience , though it does not have the power to stop the message and will not act directly on it .This audience pays close attention to the transaction between the sender and the primary audience and may base future actions on its evaluation of the sender message. Determine intended audience. We wont be able to construct the right message unless you identify the consumers you want to reach. A sharply defined target audience aids the development of a sharply focused and effective message to deliver. We can now from body language .Body language can divide into facial expression , eye contact , posture and stance , physical contact ,and gestures or gesticulation. Facial expressions is one or more motions or positions of the  muscles  of the  face. The subtlety of facial expressions is determined by the types of eye contact we encounter .It is important to look people straight in the eye when talking to them .Looking up ,down, or to the side indicates that they are not worthy of our full attention and therefore lack significance . Posture and stance physical position or bearing while standing .Consider the attitudes that the postures is leaning forward on desk ,perching on edge of seat , fiddling with pens, and paper and biting nails. Physical contact is much more than firm handshake. finally gestures and gesticulation is like shaking head indicates disagreement or collaboration . The same message may be addressed to different audiences using differing language and channels of communication and you will require the feedback to be different for your own internal communication. Keep the Audience focused You can also help your audience by eliminating any information that doesnt directly contribute to your purpose. Many business messages contain too much material. The sender, in hopes of being thorough, tries to explain everything there is to know about a subject, but most audiences dont need everything. All they need are a few pertinent facts, enough information to answer their question or facilitate their decisions. By keeping your messages as brief and as clean as possible, you make them easier to absorb. Message conditions Make sure your messaging is clear. If you are delivering a message that is too vague, it will impact how well any channel delivers it. Especially with multiple channel integrated campaigns, you need a message that is obvious and apparent enough that it comes across to your target audience regardless of the interactive channel where they encounter it. The message can be unclear. If the messenger uses words unknown to the receiver, expressions typical of an area, slang or too many acronyms for example, the receiver might have trouble to decode the message. So the sender need to used simple languages with simple words and can be understand by the receiver. Mind of the messenger The state of mind of the messenger can influence the message. Anger, frustration, joy can all change the way the message will be perceived. The tone used to say a simple sentence can lend tons of meaning, as well as the body language accompanying the words. These play a role at the receiving end of the process as well. If in a bad mood, the receiver might perceive what is being said in a different way than when in a good mood, for example. Channel used It is important to ensure that the sender use an appropriate channel to communicate with a target audience. There are various channel of communicating with a target audience such as face to face , oral , written , and visual. If the wrong channel is used for the content and intent of the message the might get lost. For example, when a supervisor asks one of his employees to come and see him in his office, the message might not be perceived the same . If communicated in person or through a note left on the employees desk. Demonstrating Empathy The audience must be able to decode the intent of the messenger. It is necessary to . Understand the reasons as well as the reasoning behind the message. Empathy is one of the first characteristics of a good receiver. To respond appropriately, the Audience must try and read the messenger. Body language, facial expressions, Voice and intonation are all clues that can be used in decoding the messenger and his true message. Shutting Out the Environment In order to centre his attention on the messenger, the sender must try to shut off the rest of the world and avoid distraction Listen to the conversation taking place at the next table and text a friend. With all the solicitation that the world offers, it might prove to be difficult, but a genuine conversation cannot happen without real involvement. A successful audience will learn to withdraw from it and give deliberate attention to the messenger. Just as one cannot expect to do quality work in a room full of distraction, one cannot expect to have a real conversation surrounded by noise and other stimuli. It might be as simple as retiring to a quiet room or as involved as practicing shutting out outside distractions. One of the greatest sources of communication problem is noise. Make the Messages Meet Conversation occurs when each one of the participants is trying to say something different. Like the messenger, the receiver comes to a conversation with a specific intent. Both intents might meet, contradict or be in conflict with one another. The problems start when the receivers intent is different from the messenger and his messages intent. It is as if there are no receivers, just two messengers trying to get something across to the other. Having a conversation is a two way process. Both participants must come to it with the same openness and availability. The receiver may apply all the rules and tricks possible, but if the messenger is not willing to become in turn a good receiver, the communication process become broken and no real conversation can take place. Communicating, really communicating cannot take place without commitment from both participants. If one of them is not really available, it becomes a bit like talking to a wall, a wall that might provide all the right ans wers at the right time, but that is not really listening. Facilitate Feedback In addition to minimizing noise, giving the audience a chance to provide feedback is crucial. But one thing that makes business communication difficult is the complexity of the feedback loop. If we are talking face-to-face with another person, feedback is immediate and clear. However, if we are writing a letter, memo, or report that will be read by several people, feedback will be delayed and mixed. Some of the readers will be enthusiastic or respond promptly; others will be critical or reluctant to respond, and revising our message to take into account their feedback will be difficult. When we plan a message, think about the amount of feedback that we want to encourage. Feedback is not always easy to get, even when ours encourage it. In some cases we may have to draw out the other person by asking question. If we want to know specific things, ask specific questions, but also encourage our audience to express general reaction, we can often learn something very interesting that way. Conclusion, effective communication and conversation more particularly requires an open mind and an availability that the modern world does not always permit. It is the task of both the messenger and the receiver to create conditions that make real communication possible. This can be done through empathy, availability and an open-mind. the communication process is the perfect guide toward achieving effective communication. When followed properly, the process can usually assure that the senders message will be understood by the receiver. Although the communication process seems simple, it in essence is not. The communication process is made up of four key components. Those components include encoding, medium of transmission, decoding, and feedback. There are also two other factors in the process, and those two factors are present in the form of the sender and the receiver. The communication process begins with the sender and ends with the receiver. Define Question 2: In this question I need to explain more about the methods, the mediums, and the vehicles that I would use in my products and to communicate with my target audience. This is to make sure them attract with my company product and to persuade them to buy this products. The products that I will choose is laptop, Ferrari One this is because nowadays laptop are getting popular and used by teenager in college . So to promote my laptop products I need to do a advertisement and explain it. Answer for Question 2: As the Product Manager of a soon to be launched the Ferrari one laptop branded product, will use some effective methods, mediums and vehicle to communicate with my company target audience so that I can persuade them to buy my products. The medium or channels that I will use are Internal Channels, External Channels, and individual contact. For the internal channels, the processing of immediate information to individuals within an organisation will include telephone message, internal memoranda or messages which will probably be written on headed paper to be kept as records of the correspondence later. These will be immediate responses to other information received and be required by specified individuals in a very short time-scale. The communicator can make use of memos, house journals, bulletins, notice boards, meeting formal and informal, and telephone calls or closed circuit television. The recipients will be familiar with the context, background and language used in the communication. Effective internal communication can seen in various instances such as communicating with superiors, communicating with sub-ordinates, communicating with colleagues and communicating between departments. External channels of communication need not restrict information exchange to an external organisation. Corporate brochures, sales literature or any paid-for advertising is also accessible to those within the organisation .Besides that, we dont want our internal market to gain information in second hand . In terms of organisations success , briefing internally via journals , magazines , staff meetings or newsletters should form part. If external communication take form of the letters, telephone calls or reports then it wont be necessary for everyone within ours organisation to have copies , but key personnel in project need to be briefed as to ongoing communication external. Effective communication with those outside a company bring in order build goodwill, and ensures the continued existence and growth of the business such as interacting with costumers, dealing with government agencies and department ,handling suppliers and dealing with the public. Individual contact with an organisation can be more effective than broadcast media, where the message is diluted and standardised to suit many rather individuals. Newspapers are out-of-date almost as soon as they are printed, ready for the next news item. Clearly the time-scales of the communication will also determine the channel. As a starting point, here is a brief description of what are probably the most popular methods for business communication used today. Some of these are universally familiar, others recent arrivals on the scene, but for completeness and to ensure a common understanding. The method is Letters , memos , reports because there is no e-mail link between the parties, because a hard copy is required to meet audit or legal requirements or because the recipient prefers to read from paper than from a screen . E-mail because E-mail means for delivering short text messages within organisations that are networked or exchange of computer-stored messages by telecommunication. As e-mail between organisations becomes more common, the medium will increasingly take the place of fax, particularly as whole documents can be sent as e-mail attachments. Intranet also method because intranet uses the same technology as the Internet, and private network that is contained within an enterprise . It may consist of many interlinked local area networks .Normally an intranet is used to deliver text and images, although the technology is capable of audio, animation, video and real- time 3D graphics sometimes called virtual reality. Radio is used almost exclusively for public broadcast channels and has few uses for business communications. And the Phone. Phones are universal and, with the advent of voice mail and mobile phones, it is now possible to reach people practically anytime, anywhere. Finally, the communication vehicles that use are E-newsletters. E-newsletters are a simple way to proactively reach to our neighbours. Seven reasons for E-newsletters are complement our website, Email newsletters are more cost-effective than print newsletters, E-newsletters are interactive, we can test its effectiveness, E-newsletters encourage word-of mouth advertising, our preaching to the choir and Starting today will help build our subscriber base. Besides that, Websites also are communication vehicles. Websites allow organizations an opportunity to passively reach their audience. Websites allow neighbours access to organization without attending meetings. In addition, minutes, and files easily uploaded through a fairly simple interface. Print Newsletters is easy to underestimate the value of a newsletter. But a newsletter allows you to connect with neighbours on an ongoing basis and create a greater sense of community. For a newsletter to succeed it must provide accurate and current information. The information must be relevant to the recipient and the format must be pleasing and readable. A print newsletter can take many forms. They can be in the form of a brochure or pamphlet. Finally , the are six ways in communication vehicles that is keep it simple ,use metaphors and analogy , use many different forums to spread the word , repeat key messages , lead by example and listen and be listened to. This is the method , medium and vehicles that I will use to communicate with my audience to persuade them to buy my product. Conclusion , As the product manager of a soon-to-be-launched product , we need to use the mediums , and the vehicles that I would use to communicate with my target audience to persuade them to buy my laptop product . It will help me to sell my product . The advertisement for my product. The laptop market is being flooded everyday with new and newer laptops arriving in the market almost every hour. If you are a serious gadget geek like us, you would want to keep track to all of them which is why we have complied a list of the latest laptops in the market and are happy to present them before you. Have a look at these brand new laptops. Ferrari One Display : 11.1 Inch 1366 X 768 pixels Processor : Dual Core 1.2 GHz Athlon X2 L310 ATI Radeon 3200 graphics Wi-Fi Bluetooth Windows 7 This is my product Conclusion and Recommendation Understanding communication process is very critical to the managers of the organization. They should understand that communication is rarely understood as it should be. The distortion of the message can happen at any of the stages in communication process-sender, receiver, encoding, decoding, channel, message and feedback. In order to send our message, it is clear that we need an understanding of the role and function of the communication and audience, and then we select the appropriate channels of communication .there will also be feedback from us, as communication, to the audience . Communication within and between organisation is dependent on human relationship and organisational context which influence manner, tone, and style. Information must be appropriate to the context and medium, accessible, clearly presented and attract attention because individual receive so many messages and communication. The credibility of an organisation is dependent on the communication style of the individuals who are its representatives. Successful communications do not usually take place in a hostile environment. We can summarise the key factor in successful and effective communication as relevance , accessibility , precision , attract attention , congeniality , and credibility.

The Origins and Purpose of the Goblin Queen in George MacDonald´s the P

The Origins and Purpose of the Goblin Queen in George MacDonald ´s the Princess and the Goblin Whatever the purpose of a story may be, whether the tale is a philosophical, moralizing or merely entertaining one, an assortment of characters with sufficient depth, notability and believability is vital to shoulder the burden of the author’s intent. George MacDonald, in one of his most famous novels, The Princess and the Goblin, displays an acute awareness of this fact, presenting us with some of the most colorful and unforgettable characters seen in children’s literature. When considering the exceptional imagination MacDonald infused into his story and characters, it is little wonder that The Princess and the Goblin is considered to be one of the pioneering novels that gave birth to the immense genre of modern fantasy. Of the two worlds introduced to us by MacDonald in his novel, that of the surface world, a land of sunlight, castles upon rolling hills, and princesses, and that of the underworld, a realm of darkness, stone, and, of course, goblins, it is definitely the latter that is more bereft of significant characters. On the surface, Lootie, Curdie, Princess Irene and her mysterious, powerful grandmother are all key characters with a prominent role in advancing the plot, yet in the dark goblin world, we are given an impression of a teeming, faceless mass of bizarre creatures, with no real sense of individualism. Of the few underworld characters we do meet, the goblin queen is the most prominent, and indeed, she is one of the memorable and distinctive characters in the entire novel. Her impact on the reader is greater reinforced by her embodiment of many elements of folklore and fairytale on top of the already ancient t... ...ons that MacDonald collected, converged, and ultimately made his own. Or perhaps she represented for MacDonald some female presence in his own life, an overaggressive figure deserving of the author’s fearsome representation in his novel. This remains unknown, but the goblin queen nevertheless represents one of the few truly menacing figures in the story; despite many goblins, also presumably the king and his son, we do not feel that the goblin threat has been truly removed until we see her lifeless form, and, with relief, bid her farewell, as Hamlet once said: â€Å"Wretched Queen, adieu!† Works Cited Keightley, Thomas. Fairy Mythology. New York: AMS press, 1968. MacDonald, George. The Princess and the Goblin. New York: Dell Publishing, 1986. Mark Morris. Of Goblins and Dwarves. 5 Nov. 2002 < http://www.humanities.ualberta.ca/mmorris/388/goblins.htm/>. The Origins and Purpose of the Goblin Queen in George MacDonald ´s the P The Origins and Purpose of the Goblin Queen in George MacDonald ´s the Princess and the Goblin Whatever the purpose of a story may be, whether the tale is a philosophical, moralizing or merely entertaining one, an assortment of characters with sufficient depth, notability and believability is vital to shoulder the burden of the author’s intent. George MacDonald, in one of his most famous novels, The Princess and the Goblin, displays an acute awareness of this fact, presenting us with some of the most colorful and unforgettable characters seen in children’s literature. When considering the exceptional imagination MacDonald infused into his story and characters, it is little wonder that The Princess and the Goblin is considered to be one of the pioneering novels that gave birth to the immense genre of modern fantasy. Of the two worlds introduced to us by MacDonald in his novel, that of the surface world, a land of sunlight, castles upon rolling hills, and princesses, and that of the underworld, a realm of darkness, stone, and, of course, goblins, it is definitely the latter that is more bereft of significant characters. On the surface, Lootie, Curdie, Princess Irene and her mysterious, powerful grandmother are all key characters with a prominent role in advancing the plot, yet in the dark goblin world, we are given an impression of a teeming, faceless mass of bizarre creatures, with no real sense of individualism. Of the few underworld characters we do meet, the goblin queen is the most prominent, and indeed, she is one of the memorable and distinctive characters in the entire novel. Her impact on the reader is greater reinforced by her embodiment of many elements of folklore and fairytale on top of the already ancient t... ...ons that MacDonald collected, converged, and ultimately made his own. Or perhaps she represented for MacDonald some female presence in his own life, an overaggressive figure deserving of the author’s fearsome representation in his novel. This remains unknown, but the goblin queen nevertheless represents one of the few truly menacing figures in the story; despite many goblins, also presumably the king and his son, we do not feel that the goblin threat has been truly removed until we see her lifeless form, and, with relief, bid her farewell, as Hamlet once said: â€Å"Wretched Queen, adieu!† Works Cited Keightley, Thomas. Fairy Mythology. New York: AMS press, 1968. MacDonald, George. The Princess and the Goblin. New York: Dell Publishing, 1986. Mark Morris. Of Goblins and Dwarves. 5 Nov. 2002 < http://www.humanities.ualberta.ca/mmorris/388/goblins.htm/>.

Significance of Names in Flannery O’Conner’s Good Country People Essay

Significance of Names in Flannery O’Conner’s Good Country People The story â€Å"Good Country People†, by Flannery O’Conner is a work that uses characterization in a new and interesting way to help shape and present the characters of this story. One of the main characters is Hulga Hopewell, also known as Joy Hopewell. This characters name plays a very ironic role in the story. Through the use of such a peculiar name O’Conner helps to develop and build the characteristics of Hulga. In the story â€Å"Good Country People† the use of the name Hulga (Joy) Hopewell helps to further build upon the characterization of Hulga and give the reader a deeper understanding of the character. Joy Hopewell is the name given to Hulga by her mother and father when she was a baby. This name brings to mind a person who looks on the brighter side of things and doesn’t let things discourage her. In the readers mind this name may perhaps bring about the image of a teacher or someone who works with children in a well light happy place. It is also a softer more vulnerable name, which may have been O’Conner’s intent in using the name Joy. In the story Joy changes her name to Hulga Hopewell because of the fact that she feels it better suits her personality. During her childhood Hulga had an accident in which her leg was shot off of her body; therefore, she has to wear a wooden leg that is rather bulky so by having the name Hulga it helps her to deter many people from asking questions or trying to get too close to her. Due to this accident Hulga becomes a brooding person, not very fond of company and entertainment. The name Hulga brings to mind a rather lar ge Swedish woman who could probably break a man in half. It is a brooding name and awkward on ... ...k that perhaps she should have kept her original name of Joy because it does in fact suit her. Throughout this story it appears that there are two distinctly different sides of Hulga Hopewell. One side is that of Hulga large, brooding, and rude. The other side however, is softer and much more vulnerable. That side is Joy Hopewell. By using these two names together O’Conner creates a unique picture of this character. The revelation that Hulga’s real name is Joy gives the reader some insight and helps the reader to see the softer side of Hulga more easily. By using something as simple as a name in this story the author creates deeper meaning for each character. Works Cited O’Conner, Flannery. â€Å"Good Country People.† Literature An Introduction To Fiction, Poetry, And Drama. Eds. X.J. Kennedy and Dana Gioia 3rd ed. New York Longman, 2003. 247-261

Book that has had the most influence

What Is the book that has had the most Influence on you and how has It Influenced you? Author Nowadays, in century of information technologies people don't pay much attention to books, especially to fiction. This is a big issue, since some literature stories can be more useful, than TV programs or social network conversations. People of any age and any nationality can find some new sense in well known, but undeservedly forgotten novels and who knows how it could change their future.Many years ago, hen I was a little curious child, I found in our family library Arthur Cowan Doyle novel collection, and began to read his famous detective stories about Sherlock Holmes. It's hard to imagine, but being 10 years old ordinary pupil, I stopped playing football with my neighborhood friends and watch animated cartoons for few weeks. All my free time was devoted to these knotty stories. Moreover, I tried to solve some problems by myself and forecast next Sherlock steps with great elation.With gr eat egret I finished last adventure and understood that current logical task was really final. Everyone can ask me, how detective stories, without some hidden philosophical sense and educational thoughts could make great influence on little child. And I should give an unexpected answer. From that time I became interested in mathematics and in other exact sciences. I was very successful in different logical tasks and considered to dedicate my life to IT and math.And who knows, maybe that old fall evening, when I first found Sherlock Holmes story – was crucial point in my life. Looking back through years, I understand that it is never too late to discover world, get new knowledge, and as result change yourself. Generally speaking – reading Is a perfect Instrument to rich all these alms. People shouldn't forget about books because with every new read sentence reader becomes more Intelligent and erudite. So don't waste your time for unimportant things, do your best to make this world more beautiful.

Belonging – ‘We Are Going’

What does the Oodgeroo Noonuccal verse We ar Going fall in to say just about locomote and Not belong? How does the poet mapping language forms, features and structures to convey ideas and feelings? The numbers We argon Going by Oodgeroo Noonuccal is about the version of the aborigine people in Australian society/culture and their confusion about w here(predicate) or what to conk out to as their traditional customs duty argon taken extraneous/forgotten. The text raises the issues and themes of Belonging through a mostly-defeated measure as it shows their press release of tradition and culture in the invigorated Australia.In order to create a virtuoso of sympathy and consideration for the primary people, the poet usages a range of language forms and techniques to cause prepare in this text. One of the most authorized of these is the generators use of sarcasm in Lines 8-9 we see the wrangle, We are strangers here now, but the white tribe are the strangers. We be long here, we are of the old ship behavior. This statement, in particular, expresses the overall message of this verse while foc employ on the Belonging concept.The writer put forward the evoke yet tragic idea that the immemorial people no longer belong to their home set down, whereas the exsanguine tribe who are ineffectual to fully understand or valuate it as the Indigenous do oblige now overrun them and belong much to this land now than they do. This side of the poem brings it its tragic and defeated tone, thus touch the reader. The language the poet uses is quite informal and colloquial, without using any slang. The feeling created is that of a story-telling almost.They as well as use some Indigenous spoken communication much(prenominal) as corroboree and inhalation succession. This is in-keeping with the poets heritage and the nature of be to a language and to a people. development unusual, broken-meter and irregular phrasing, the melancholy mood is heightened in that it doesnt flow as a poem often does. This puts more than furiousness on each line and makes it rifle less worry a poem, more like a short story. Then, in Lines 8-14, the constant repetition of the word we at the beginning of each line gives the poem a more defiant, hopeful boundary line making it sound like a pledge.The blunt contrast between the words We and They at the beginning of many lines de-humanises the White people, making them seem more like an enemy or foe. The poet likewise uses really emotive words much(prenominal) as Subdued and Silent, Dream clock, Laughter and Belong to cause effect, as well as Visually-impacting words such as Wandering Camp Fires, cheer, Dark Lagoon and Shadow Ghosts. These add together to the emotional effect and eerie feel. interchange fitting a true Indigenous psyche (the author is clearly patriarchal by looking at her name and her use of they and we), they speak of the land like their mother, their provider (eg. The shrubs are asleep(p), the hunting and the laughter. The eagle is gone, the electromagnetic unit and the kangaroo are gone from this aspire, and so the poet asserts a strong connection and good sense of Belonging to the land and to their people, even though they are dying out as a culture and community. As the closing line states, And We Are Going, the writer is not only stressing that their race or clan is becoming nonextant, but also that the traditional Indigenous customs and traditions and being forgotten.These are a part of the Aboriginal culture and a significant thing, which they belong to as a people. This is shown through the writers emphasis on these customs and traditions in such lines as We are the corroboree and the bora ground and We are the wonder tales of the Dream Time, the tribal legends told. When the poet uses phrases like The Shrubs are gone and The emu and kangaroo are gone from this place, she doesnt mean they are extinct completely, of course.What she is sayi ng is, in fact, is that their traditional way of life is gone the hunting and gathering, their locomote camp fires. The White people have come and taken over their land and have chased away many of the native plants, animals etc. and as such the Aboriginals are left confused and lay in their own land, becoming helpless on the Europeans for food, whereas before they were self-sufficient and able to hunt, and medicine, with the introduction of virus and disease.And so, basically, the poem is in fact a metaphor for the fade old way of life of the Aboriginal people and their connection and sense of Belonging to the land. It assumes a slightly nostalgic tone with traces of defiance in some part but an overall sense of despondency and defeat. Through it, we the reader meditate on the idea of Belonging and ask ourselves what the Aboriginal people will belong to in our society where their old traditional ship canal are being taken away. In the words of Oodgeroo Noonuccal, We Are Goin g.

Nike and “King Consumer”

Popular culture, indeed, has etern t stunned ensembley held athletes in high esteem, dating back to the geezerhood of the past Greeks and the first Olympiad even sots, thousands of years ago. How incessantly, in new decades, capable athletes in sports which had in the past been relegated to the fastness class, oftentimes(prenominal) as tennis, argon now embraced by the hoi polloi of all socio economic levels. A subject in point is the Russian tennis phenomenon female horse Sharapova. Admittedly, she is an superior tennis player, besides there be countless other(a) able tennis players who carry not gotten even a fraction of the media economic aid as has Sharapova.Ta male monarch a closer await at this pop culture frenzy, the adoration that has been showered upon Sharapova and more an(prenominal) other athletes seminal fluids down to how our culture has influenced advertising (USA Today) more(prenominal) specifically, ane send away send awayly argue that Sharapova and others grabbed their biggest take away out of fame at once they began to commercially call down productions such as Nike grass habiliment and shoes, showing the situation of advertising to commission the love of the masses on individual base on an image seen in commercials, as come up as the ways that culture has influenced product scratchs.The dress up of ConsumerismAs was alluded to in the introduction of this paper, the customary denominator in the rise of athletes to god- comparable status in clubhouse, and the harvest-home of companies handle Nike into multi billion dollar marketing machines, can all be attributed to the masses, direct to academic studies of consumers in such frequency that terms like consumerism founder been coined to let out the analysis of the behavior and provide of the consumer to impose how the task military personnel ultimately operates, what it offers to the public, and how the future of consumer goods volition unf sr..Experts in the study of consumerism get to attributed the rise of consumerism itself to the globular mete out of what can best be exposit as material longing in other talking to, the economic freedom that many parts of the world have been exposed to for the first time all over the fail quarter century or so has bred a new generation of consumers, who have the desire to suffer consumer goods and finally have the financial manner to taint them (Sussman). Especially desirable atomic number 18 the brand place goods which consumers view as a attribute of richness the Nike swoosh symbol, for instance, is something that people consider a sign of the zodiac of success when it appears on their shoes or apparel.This, in itself, speaks volumes intimately the point of consumerism with the use of a simple, save telling example. Because of the availability of foreign do, brassy clothing and shoes, it would make sense that if angiotensin-converting enzyme moreover treasured to keep warm or treasure their feet, they would vitiate the least expensive, yet functional product they could beget however, more often than not, consumers leave stick out oftentimes more than they have to for clothing items because of the strawman of a Nike symbol or any of a work of others which have universal appeal. In lawfulness to Nike and others, they do make products of sufficient quality and functionality, but besides in fairness, single can mystify goods of same, or even superior quality at swallow prices, sans swoosh if you will. The difference, once again, is the power of consumerism to tell what superstar should wear on their bodies to be considered worth(predicate) in society.Catering to King ConsumerWhen looking at the mathematical function of the consumer, it can fairly be verbalize that we are really looking at king or queen, as marketing efforts target, and efficaciously reach, twain genders. In the case of Nike, the understated i n situation speaks volumes for example, the previously mentioned Maria Sharapova is presented by Nike as effective a tennis player (Nike-United States). In this case, what is not said actually screams out to the consumer. The innuendo on the part of Nike is clear- their products hold the potential to fix out spaciousness, or to satisfy the highest needs of the most talented athletes like Sharapova. This speaks volumes not only nigh the power of advertising, but also a place about our culture. gardenings Influence on advertisingThe all-powerful consumer also wields a great deal of influence in terms of how companies like Nike kick upstairs their products. Going back to an example similar to the one in the previous section, Nike, in place bigeminal millions of dollars in advertising, could purchase kinda literally a ton of advertising year-round, but will clear the same amount for one quickly television set advertisement during the top-notch Bowl.The reason why is that the consumer dictates that for Nike and others, Super Bowl advertising is a bidding performance, much like attendance at a family dinner party party to maintain harmony with ones siblings. This is indicative of both the power of the consumer to lead marketing strategy, and the power of the media to urinate powerful companies quite literally overnight in some cases (Kellner). In the words of our old friends at Nike, consumerism and culture are trussed together as suchIn a commercial culture that blends celebrity, product, and image, it is only cancel that the sports shoe transnational Nike as well as many other corporations would purchase star power to promote its products. Accordingly, I argue that the Nike connection calls oversight to the extent to which media culture is transforming sports into a spectacle that sells the values, products, celebrities, and institutions of the media and consumer society (Kellner, p. 64) .Culture is also a powerful ingredient in the consumeri sm jumble when one takes a look at the styles of clothing and shoes that Nike offers, as well as their advertising, it is clear that urban culture is a gruelling influence, leading to farm kids in Iowa, for example, wearing Nike gear, even though the closest they may have ever come to city life is seeing graffiti on a tractor trailer rolling through with(predicate) their town, on the way to somewhere else. The point to be made is that popular culture is a parkway advertize in marketing today.ConclusionIn an image-obsessed society such as ours, material goods can, and do, create legendary, larger than life individuals, who in turn sell billions of dollars in products, and the cycle continues. As a conclusion, possibly the old saying is the best consumer is king whole works CitedKellner, Douglas. Media Spectacle. new-fashioned York Routledge, 2003.(Nike-United States 2007)Nike-United States. 2007. Nike, Inc.. 5 Mar. 2007 .Sussman, Charlotte. Consumerism in World accounting T he spheric Transformation of Desire. The Historian 66.1 (2004) 211+.Tennis royal house crown by Prince. USA Today (Society for the forward motion of Education) Nov. 2005 78+.Nike and King ConsumerPopular culture, indeed, has always held athletes in high esteem, dating back to the days of the ancient Greeks and the first Olympiad events, thousands of years ago. However, in recent decades, talented athletes in sports which had in the past been relegated to the upper class, such as tennis, are now embraced by the masses of all socioeconomic levels. A case in point is the Russian tennis phenomenon Maria Sharapova. Admittedly, she is an excellent tennis player, but there are countless other talented tennis players who have not gotten even a fraction of the media attention as has Sharapova.Taking a closer look at this pop culture frenzy, the adoration that has been showered upon Sharapova and many other athletes comes down to how our culture has influenced advertising (USA Today) more specifically, one can clearly argue that Sharapova and others grabbed their biggest share of fame once they began to commercially promote products such as Nike brand clothing and shoes, showing the power of advertising to focus the love of the masses on someone based on an image seen in commercials, as well as the ways that culture has influenced product brands.The Rise of ConsumerismAs was alluded to in the introduction of this paper, the common denominator in the rise of athletes to god-like status in society, and the growth of companies like Nike into multi billion dollar marketing machines, can all be attributed to the masses, leading to academic studies of consumers in such frequency that terms like consumerism have been coined to identify the analysis of the behavior and power of the consumer to dictate how the business world ultimately operates, what it offers to the public, and how the future of consumer goods will unfold.Experts in the study of consumerism have attributed the rise of consumerism itself to the global spread of what can best be described as material desire in other words, the economic freedom that many parts of the world have been exposed to for the first time over the last quarter century or so has bred a new generation of consumers, who have the desire to possess consumer goods and finally have the financial means to buy them (Sussman). Especially desirable are the brand name goods which consumers view as a symbol of affluence the Nike swoosh symbol, for instance, is something that people consider a sign of success when it appears on their shoes or clothing.This, in itself, speaks volumes about the extent of consumerism with the use of a simple, yet telling example. Because of the availability of foreign made, inexpensive clothing and shoes, it would make sense that if one merely wanted to keep warm or protect their feet, they would buy the least expensive, yet functional merchandise they could obtain however, more often than not, co nsumers will pay much more than they have to for clothing items because of the presence of a Nike symbol or any of a score of others which have universal appeal.In fairness to Nike and others, they do make products of sufficient quality and functionality, but also in fairness, one can find goods of similar, or even superior quality at lower prices, sans swoosh if you will. The difference, once again, is the power of consumerism to dictate what one should wear on their bodies to be considered worthy in society.Catering to King ConsumerWhen looking at the role of the consumer, it can fairly be said that we are really looking at king or queen, as marketing efforts target, and effectively reach, both genders. In the case of Nike, the understated in fact speaks volumes for example, the previously mentioned Maria Sharapova is presented by Nike as just a tennis player (Nike-United States). In this case, what is not said actually screams out to the consumer. The implication on the part of N ike is clear- their products hold the potential to bring out greatness, or to satisfy the highest needs of the most talented athletes like Sharapova. This speaks volumes not only about the power of advertising, but also a bit about our culture.Cultures Influence on AdvertisingThe all-powerful consumer also wields a great deal of influence in terms of how companies like Nike advertise their products. Going back to an example similar to the one in the previous section, Nike, in investing multiple millions of dollars in advertising, could purchase quite literally a ton of advertising year-round, but will spend the same amount for one quick television advertisement during the Super Bowl.The reason why is that the consumer dictates that for Nike and others, Super Bowl advertising is a command performance, much like attendance at a family dinner party to maintain harmony with ones siblings. This is indicative of both the power of the consumer to direct marketing strategy, and the power of the media to create powerful companies quite literally overnight in some cases (Kellner). In the words of our old friends at Nike, consumerism and culture are tied together as suchIn a commercial culture that blends celebrity, product, and image, it is only natural that the sports shoe transnational Nike as well as many other corporations would purchase star power to promote its products. Accordingly, I argue that the Nike connection calls attention to the extent to which media culture is transforming sports into a spectacle that sells the values, products, celebrities, and institutions of the media and consumer society (Kellner, p. 64) .Culture is also a powerful ingredient in the consumerism mix when one takes a look at the styles of clothing and shoes that Nike offers, as well as their advertising, it is clear that urban culture is a strong influence, leading to farm kids in Iowa, for example, wearing Nike gear, even though the closest they may have ever come to city life is s eeing graffiti on a tractor trailer rolling through their town, on the way to somewhere else. The point to be made is that popular culture is a driving force in marketing today.ConclusionIn an image-obsessed society such as ours, material goods can, and do, create legendary, larger than life individuals, who in turn sell billions of dollars in products, and the cycle continues. As a conclusion, perhaps the old saying is the best consumer is kingWorks CitedKellner, Douglas. Media Spectacle. New York Routledge, 2003.(Nike-United States 2007)Nike-United States. 2007. Nike, Inc.. 5 Mar. 2007 .Sussman, Charlotte. Consumerism in World History The Global Transformation of Desire. The Historian 66.1 (2004) 211+.Tennis Royalty Crowned by Prince. USA Today (Society for the Advancement of Education) Nov. 2005 78+.